Nothing beats free marketing. And when it's great marketing and it's free - well, that's something worth sharing with the entire industry.

The Internet has really served the fitness industry well. Search engines now provide local results for folks searching for local fitness solutions. Social networking sites like Facebook and Twitter allow you to reach more people throughout your community. And blogs have given us a platform to showcase our skills, services and personality, making it that much more likely for potential clients to know, like and trust us.