Most clients will deal with shoulder and back problems at one time or another. In many cases, they lack sufficient shoulder and core stability. Integrating closed chain work that ties the hips and shoulders... View More
Fitness professionals often find themselves in a situation where they hit a "glass ceiling" of revenue potential. There are only so many hours in a day available to train clients, and ultimately, you don't... View More
Mike Michalowicz, author of The Toilet Paper Entrepreneur, has recently released his second book, The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field. If you're seeking a new... View More
Times have really changed. Thanks to technology, things like social media have changed how we make decisions as consumers and even how we relate to one another. Acknowledge and accept the way we do business... View More
Most clients are in need posterior chain strengthening to resolve muscle imbalances and improve performance. For example, an ideal quadriceps to hamstring ratio is 3:2, yet many female athletes tend to... View More
Despite varying opinions of the TV show The Biggest Loser, the show has created a shift in consumers' minds about how fitness goals can be achieved. This is precisely why we continue to see "Biggest Loser"... View More
I’ll let you decide if you think I can predict the future ... Every year I write up a recap of the climbing trends of which specific fitness niches are becoming more popular based on the American... View More
Valorie Ness was chosen from more than 600 highly-qualified professionals to be the 2013 PFP Trainer of the Year.Valorie is the CEO of the award-winning Catalyst Fitness Midtown, a 15,000 square foot facility... View More
If you have a client with osteoporosis or osteopenia you should understand this disease in order to teach them how to exercise properly and safely in order to decrease the risk of the progression of this... View More
Another installment in a series of exercises featuring BOSU, Brian demonstrates an exercise that helps improve a client's ability to maintain proper body alignment for activities such as running,... View More
Social proof is a critical and essential element to building your business. You may have the best sales scripts and the most compelling sales copy on your website, but without others saying how much you... View More
As fitness professionals, more often than not, we understand that many of our clients' issues with losing weight and reaching goals are beyond lack of exercise and poor eating habits. There often is a... View More
I was recently at a small fitness business seminar, and it was a very worthwhile event. Even though I have two high flying bootcamp studios that are among the top if not the top such facilities in the... View More
According to the National Osteoporosis Foundation, 1 out of 2 women and 1 out of 4 men over 50 will have a wrist, hip or spine fracture due to osteoporosis. If you work with clients with osteoporosis or... View More
When was the last time you went out and spoke to an audience in your community? I've noticed a trend with fitness professionals in these last couple years; there's been a lot of gravitation to email marketing.... View More
I want to help you establish the cornerstone of your fitness business and career. I want to help you find your "why." Your why is literally why you do what you do. It's what allows you to wake up before... View More
We all are familiar with the adage, "Time is Money" and most would agree that time is one of our most precious, and limited, assets. I find that many professionals don't fully realize the worth of their... View More
In my last column, I covered lunges with rotation and the implication for rotational control in athletes. Training clients with anterior knee pain is another common issue confronting many trainers. In... View More
"Efforts and courage are not enough without purpose and direction." -- John F. Kennedy I did an article a few years ago titled "The Four Ps that Make a Great Personal Trainer." They included Passion,... View More
The business of fitness involves much more than helping people attain the perfect physique. Any industry professional knows it takes considerable focus on balancing a variety of elements to create a healthy... View More
