Poor muscle activation and endurance causes impaired movement of the scapula and may impart undue stress on the glenohumeral joint... View More

An average client sees a fitness professional three times a week; that’s a total of about three hours. Three hours out of 168 hours in a week; 12 hours out of 672 in a four-week span. One of the... View More

The fitness industry is full of high-energy, larger than life personalities. And while the extroverted trainer may be the boldest personality in the gym, introverts are everywhere quietly making a difference

Understanding how to increase retention means understanding why members left in the first place... View More

A long-term career in fitness is a calling. Successful trainers are not born; they are forged from hard work, grit and determination... View More

A great trainer today will have the same foundational qualities as a great trainer will have 10, 20, 50 and 100+ years from now because the universal principles of training never go out-of-date... View More

How many of your clients have chronic nagging pain or recent injuries?... View More

I invested in a life-changing seminar on money more than a decade ago. As a newer business owner, it shattered my limiting beliefs... View More

Whether recovering from an injury or simply looking to eliminate asymmetries, I often incorporate single leg squats in my programs... View More

Do you know the best investment you can make? It’s an investment in yourself... View More

What business skills will you need to learn to grow your income this year?If you’re like most, your answer will be something like “master marketing.”... View More

As fitness professionals, we are an industry of caregivers. The very crux of what we do is help others toward fitness and wellness, physically, mentally and emotionally... View More

When people talk about marketing or advertising, they are usually focused on reaching more people. While this is important, it’s only part of the equation when it comes to generating more clients

Sometimes it is hard to see the good in what is considered bad. While in the midst of the Covid-19 pandemic, gyms, studios and training centers suffered. According to IHRSA, 47% of jobs in the fitness

We say often that mature clients need fitness, but that doesn’t mean they want fitness. If we are really honest, dozens of things sound more interesting and enticing for people... View More

I’m not sure anyone likes taxes. They can be scary, especially if you don’t understand some basics. Not keeping up with and paying your taxes can get you into trouble.Here is some good news.... View More

It is often said that we should give our clients “a combination of what they want and what they need.” Instead, I prefer to say training is about giving our clients “what they need to... View More

Pectoralis major/minor and latissimus muscle tightness along with poor scapular control often leads to postural dysfunction and shoulder problems... View More

The first thing we need to establish concerning package/session pricing in the personal training industry is that this is more of an art than a science... View More

If there is anything the pandemic has made clear to us, it’s the importance of having our financial house in order... View More