When two (or occasionally more) brands put their heads together and work on a project, something beautiful can happen. Strategic marketing and product partnerships is about two businesses combining sk
You set up your Instagram account, you tested a few Facebook ads and perhaps you even registered your studio on Google My Business hoping to get a few more clicks; however, the leads... View More
Let’s start with a little-known sales secret: all value is perceived value. While one prospective client may value a complimentary session, another may prefer to purchase your paid trial that includ
“I ran 30 kilometers [18.6 miles] this morning,” Emmanuel Kipruto said in his Kenyan accent, as we sat down for some Kenyan chai tea at 10am at Iten Club, a quaint café and restaurant... View More
This past year has been a wild one, to say the least. No one could have predicted it was coming, and when it did no one knew how to handle it.It’s important to acknowledge that this past year has... View More
As fitness professionals, we are taught that corrective exercise improves movement safety leading to fewer client injuries. Have you ever stopped to ask yourself if this represents the whole truth?... View More
Upper trap dominance and poor scapular stabilization is a common issue with clients performing repetitive overhead activities (throwing, swimming, tennis, lifting, etc). Faulty mechanics may lead to... View More
How much better would your business be right now if you only lost half of the clients you lost over the past year? If you are like most, I’m sure you are thinking to yourself, “Damn, that would... View More
Overhead athletes of all ages and abilities struggle with postural stability and kinetic chain weakness. Unfortunately, asymmetrical loading often creates unavoidable imbalances and movement compensat
When it comes to marketing your business, it is highly tempting to promote yourself in every possible way: Instagram, Facebook, YouTube, podcasts, search engines, blogs, you name it. After all, the mo
