The International Sports Sciences Association (ISSA) has expanded its offering to encompass the health and wellness sector with the launch of the ISSA Health Coach Certification... View More

Lead the Way Toward Wellness Did you know that interest in wellness is rapidly rising in America? According to the 2022 Mindbody Wellness Index: Fitness Report, nearly 80% of Americans reported in a survey... View More

These exercises involve using a BOSU® NexGen Pro Balance Trainer to improve agility, quickness and cardiovascular fitness and conditioning... View More

The fitness industry is moving into a tremendous epoch. The opportunity to shift the tide to a more diverse and inclusive industry is right now... View More

A long and happy client-trainer relationship is a crucial part of the business of personal training. Having clients that swear by you for years, are willing to pay you your price and get you referrals

Editor’s Note: Almost a year into virtual fitness, Chris Beer hit a slump. She needed something to reenergize her routine as well as expand her perspective as a fitness business consultant... View More

When two (or occasionally more) brands put their heads together and work on a project, something beautiful can happen. Strategic marketing and product partnerships is about two businesses combining sk

We are inundated with ways to communicate with one another these days... View More

You set up your Instagram account, you tested a few Facebook ads and perhaps you even registered your studio on Google My Business hoping to get a few more clicks; however, the leads... View More

Let’s start with a little-known sales secret: all value is perceived value. While one prospective client may value a complimentary session, another may prefer to purchase your paid trial that includ

One of the greatest challenges we face as fitness professionals is motivation; not our personal motivation, but client motivation... View More

The BOSU® NexGen Pro Balance Trainer is the ideal training tool to introduce an unstable environment for the lead leg in this exercise... View More

To improve pillar strength and stability, I prefer utilizing integrated exercises that target the shoulders, torso and hips... View More

When I think about Diversity, Equity, and Inclusion in the fitness profession, the first thing that must be considered are the facts... View More

“I ran 30 kilometers [18.6 miles] this morning,” Emmanuel Kipruto said in his Kenyan accent, as we sat down for some Kenyan chai tea at 10am at Iten Club, a quaint café and restaurant... View More

This past year has been a wild one, to say the least. No one could have predicted it was coming, and when it did no one knew how to handle it.It’s important to acknowledge that this past year has... View More

As fitness professionals, we are taught that corrective exercise improves movement safety leading to fewer client injuries. Have you ever stopped to ask yourself if this represents the whole truth?... View More

Upper trap dominance and poor scapular stabilization is a common issue with clients performing repetitive overhead activities (throwing, swimming, tennis, lifting, etc). Faulty mechanics may lead to... View More

The hidden costs to building custom software... View More

How much better would your business be right now if you only lost half of the clients you lost over the past year? If you are like most, I’m sure you are thinking to yourself, “Damn, that would... View More