We say often that mature clients need fitness, but that doesn’t mean they want fitness. If we are really honest, dozens of things sound more interesting and enticing for people... View More

I’m not sure anyone likes taxes. They can be scary, especially if you don’t understand some basics. Not keeping up with and paying your taxes can get you into trouble.Here is some good news.... View More

It is often said that we should give our clients “a combination of what they want and what they need.” Instead, I prefer to say training is about giving our clients “what they need to... View More

Pectoralis major/minor and latissimus muscle tightness along with poor scapular control often leads to postural dysfunction and shoulder problems... View More

The first thing we need to establish concerning package/session pricing in the personal training industry is that this is more of an art than a science... View More

If there is anything the pandemic has made clear to us, it’s the importance of having our financial house in order... View More

Creating a good relationship with technology in fitness management means finding the sweet spot between putting our heads in the sand and running ragged trying to keep up... View More

It’s scary to think that technology can replace humans.At some level (at least let’s hope) nothing will replace human connection. We need it if we plan to thrive as humanity... View More

The participants in one of our coaching programs recently completed a MyZone Challenge. Using MyZone belts, we connected through the app to follow each other’s workouts and to track our own progress

Every business has some type of Financial Technology (“FinTech”) integrated into its systems. It can be as simple as online banking, or as sophisticated as online order taking and fulfillment,... View More

When I started in this business, “certifications” didn’t exist. Back then, we were all “aerobic instructors.” Our profession was never considered a job. We were a bunch of... View More

When footage of George Floyd’s death was first broadcast to the world, I deeply understood the prevailing feelings of anger and fear. As a person of color, I have witnessed and experienced them thro

There are solid ways to grow your business without spending so much of your time and money. Have you considered that your clients and your time could be your best marketing assets?... View More

Managing your baseline certifications with continuing education is not only a requirement for your field, but also an indicator of your desire to be a competent fitness professional... View More

When it comes to online marketing, most fitness business owners are pretty limited in what they choose to do... View More

The axle roll out will facilitate pillar strength and stability from the shoulders to the hips, while teaching the client to maintain a neutral spine... View More

The statistics on fall-related injuries and deaths are not getting better. In fact, the trends are quite alarming... View More

Beyond doing planks, the value of isometric exercises is often overlooked... View More

The ability to move efficiently in triple flexion and control the body as it moves to the side is important for injury prevention and performance... View More

Learn the 3 key components of the macros method... View More