Jonathan Goodman, creator of the Personal Trainer Development Center, has released his book Ignite the Fire: The Secrets of Building a Successful Personal Training Career and already has glowing endorsements... View More
Greg Justice has deservedly earned the recognition as one of the key leaders in our industry. With more than 47,000 one-on-one personal training sessions, he has mastered the ability to share his training... View More
Mike Michalowicz, author of The Toilet Paper Entrepreneur, has recently released his second book, The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field. If you're seeking a new... View More
If you're looking for a new read with the perfect combination of motivation and entertainment, add Take a Shot! to your must read list. Jake Steinfeld, founder of the Body by Jake global brand and his... View More
Wendy Ida's newest book -- Take Back your Life, My No Nonsense Approach to Healthy, Fitness and Looking Good Naked -- is the perfect combination of effective workout program, nutrition guide and unparalleled... View More
Monique Ryan, an internationally recognized sports nutritionist for over 30 years, has recently released her 3rd edition of Sports Nutrition for Endurance Athletes. Her book -- over 400 pages -- is... View More
Greg Justice, MA, released his newest book, Treadside Manner: Confessions of a Serial Personal Trainer. Justice shares his honest stories and experiences of over 46,000 hours of training while reminding... View More
Matt Fitzgerald, renowned sports journalist, recounts the 1989 Ironman World Championship race, known as the "Iron War" between two of the world's most dominant athletes, Dave Scott and Mark Allen. Fitzgerald... View More
A fantastic reference book for any fitness professional's library, Irene Lewis-McCormick's new book A Woman's Guide to Muscle and Strength, offers a user-friendly guide focused on dispelling myths and... View More
A fitness professional can never have too many books and resources on human anatomy and kinetics. Frederic Delavier's Core Training Anatomy is a perfect addition to any fitness professional's library;... View More
In Smart Marathon Training, Jeff Horowitz offers one of the most comprehensive perspectives on training smarter, not harder, for marathons and half-marathons. Most importantly, he demonstrates the effectiveness... View More
From preface-to-conclusion, Jonathan Bailor cleverly articulates the misinformation that has inundated Americans' views on fat loss for the last 30 years. His book is not just an enjoyable read, but his... View More
As fitness professionals, we are just as much in the mindset and motivation industry as we are in the fitness industry. Ed Tseng's book, "Game. Set. Life." is a quintessential read, not only for personal... View More
In the spirit of PFP's Mind and Body theme for September and October, Think Fit 2 Be Fit, is a perfect book that embraces the connection of the mind-body connection for ultimate health and wellness. Tammy... View More
One of the pitfalls I see with many clients when starting a new program, whether it's a boot camp or personal training program, is that what should be the catalyst of motivation ultimately ends up as the... View More
One of the most effective and low-cost marketing methods for fitness professionals is through email marketing. If you're just starting your fitness business, email marketing is the first place you should... View More
The word 'non-negotiable' insinuates exactly that: it's non-negotiable. I've found that integrating a few non-negotiables in both my personal life as well as in the professional realm for my business keep... View More
Before determining how to most effectively communicate with your clients, you first must understand your client on a level they may not even know... View More
It may be a cliche; but words mean things. Effective communication, and even deeper, our choice of words, is integral to performing our job function not only for safety and to elicit desired results, but... View More
Particularly if you are focused both on working on your business as well as training in your business, burnout at some point is practically inevitable. By nature of what we do as fitness... View More
