The recent number of social media promotions, online ads, email marketing and pitches at industry seminars that offer private business coaching, masterminds, online coaching and everything in between,... View More
Mike Michalowicz, author of The Toilet Paper Entrepreneur, has recently released his second book, The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field. If you're seeking a new... View More
Fitness professionals often find themselves in a situation where they hit a "glass ceiling" of revenue potential. There are only so many hours in a day available to train clients, and ultimately, you don't... View More
Times have really changed. Thanks to technology, things like social media have changed how we make decisions as consumers and even how we relate to one another. Acknowledge and accept the way we do business... View More
Despite varying opinions of the TV show The Biggest Loser, the show has created a shift in consumers' minds about how fitness goals can be achieved. This is precisely why we continue to see "Biggest Loser"... View More
Valorie Ness was chosen from more than 600 highly-qualified professionals to be the 2013 PFP Trainer of the Year.Valorie is the CEO of the award-winning Catalyst Fitness Midtown, a 15,000 square foot facility... View More
As fitness professionals, more often than not, we understand that many of our clients' issues with losing weight and reaching goals are beyond lack of exercise and poor eating habits. There often is a... View More
Social proof is a critical and essential element to building your business. You may have the best sales scripts and the most compelling sales copy on your website, but without others saying how much you... View More
I was recently at a small fitness business seminar, and it was a very worthwhile event. Even though I have two high flying bootcamp studios that are among the top if not the top such facilities in the... View More
When was the last time you went out and spoke to an audience in your community? I've noticed a trend with fitness professionals in these last couple years; there's been a lot of gravitation to email marketing.... View More
We all are familiar with the adage, "Time is Money" and most would agree that time is one of our most precious, and limited, assets. I find that many professionals don't fully realize the worth of their... View More
It wasn't my fault. I didn't do it. Everyone else did it first. Those are phrases you'd expect to hear from kids when some liquid intended to go from container to mouth wound up in a puddle on a kitchen... View More
In 1971, McDonald's franchisee Herb Peterson was looking for a new way to increase sales in his Santa Barbara restaurant. He knew he would have to get creative and think out of the box. He followed the... View More
The American College of Sports Medicine (ACSM) has recently released the fourth edition of their Health/Fitness Facility Standards and Guidelines. The guide includes updated standards, state-specific requirements... View More
Most personal trainers don't have a natural affinity for running a business, or maybe that was just me. Well, if you're like me I'm sure you can appreciate the frustration of what, at times, feels like... View More
PFP is excited to announce the Top 10 finalists for the 2013 Trainer of the Year, scheduled to be announced at Club Industry 2012 … Valorie Ness Valorie is the CEO of the award-winning Catalyst... View More
With private training and even group training, it's mind-boggling how much time we spend with our clients -- more time than pretty much any other person in their lives. Despite time, I think very few trainers... View More
In this column, I wanted to share something applicable for both stroke survivors and those struggling with Parkinson's. Keep in mind while we typically associate both conditions with older clients, trainers... View More
It is easy to become overwhelmed by the daily administrative tasks of owning your own business. The typical business owner spends a majority of their time doing 95% of the tasks that have the least impact... View More
Effectively tapping into your clients' innermost insecurities and frustration is what can take you from being an ordinary trainer to an extraordinary trainer. Our clients' success is not just driven by... View More
