discussion_1_0
Feb. 17 2012
If you haven't ever heard of the term "BHAG," you should consider adding the acronym to your vocabulary and your business plan. BHAG, or Big Hairy Audacious Goal, was coined by Jim Collins who has authored... View More
discussion_1_0
Feb. 4 2012
A fitness boot camp business, like most businesses in several respects, is often easier to start than to sustain. You can market to new clients and get them excited and committed for that first program... View More
Feb. 3 2012
Building strong, lasting professional relationships during your career is something that you should research, begin immediately and continue throughout your career. A reputation for professionalism, honesty... View More
Feb. 3 2012
Have you ever made the classic mistake of returning to a relationship that failed? You were in love, or lust or some variant of either, and after the sunshine and roses, you decided it best if you split.... View More
Feb. 3 2012
PFP Editor Lindsay Vastola asked several industry leaders to narrow down the top five strategies they believe have been instrumental in their success as fitness professionals. Here is what they had to... View More
Jan. 25 2012
My daughter is playing in the pool with two friends on a beautiful Florida day and I'm seizing the opportunity to catch up on some work. The scene playing out in front of me is prompting a spark, or nausea,... View More
Jan. 24 2012
When I first started in the fitness industry there were no marketing tools, business gurus, or any of the exciting business building methods and ideas that we seem to have at our disposal today. (Or if... View More
discussion_1_0
Jan. 20 2012
A common frustration I frequently hear from fitness professionals is that they either don't know how much to charge their clients or they are afraid to increase prices out of fear of losing business. Many... View More
Jan. 10 2012
Most of us get our start in the fitness industry the same way. We are hard-studying kinesiology students in college trying to earn some extra money on the side by filling our schedules with a few clients... View More
10_indicators
Jan. 9 2012
How do you know if being a personal trainer is your true calling? Are you sure it is what you were meant to do? The following are 10 indicators that will help you answer these questions.1. You can't wait... View More
discussion_1_0
Jan. 3 2012
It's often easy to get into a comfortable routine with our clients and our businesses that may even become complacency, taking for granted that our clients will continue to pay us month after month. In... View More
book review
Jan. 3 2012
A fitness professional can never have too many books and resources on human anatomy and kinetics. Frederic Delavier's Core Training Anatomy is a perfect addition to any fitness professional's library;... View More
discussion_1_0
Dec. 27 2011
Most fitness entrepreneurs and independent fitness professionals know that the best way to communicate with their clients and reach more people is through email. If you have not yet stepped into the world... View More
Dec. 13 2011
The Evaluation Most personal trainers make the mistake of using the evaluation/assessment as the measurement session and then workout immediately following. The question is: how can you train someone you... View More
Dec. 9 2011
In the midst of a busy day in the certified personal training business we often get caught up in our daily demands -- setting up equipment, writing and instructing workout programs, renewing dues,... View More
discussion_1_0
Dec. 2 2011
January 1 always seems to creep up on us. Whether you're an independent fitness trainer, a small business entrepreneur or president of a large national franchise, the first of January is one of the most... View More
book review
Dec. 2 2011
In Smart Marathon Training, Jeff Horowitz offers one of the most comprehensive perspectives on training smarter, not harder, for marathons and half-marathons. Most importantly, he demonstrates the effectiveness... View More
Dec. 1 2011
Today there are so many different opinions on how one should exercise. Which type of training should I be doing is the big question? Do I perform slow reps, fast reps, do I use a bench or a physio ball,... View More
handshake-small
Nov. 28 2011
If there is one thing that's true it's that personal trainers generally find it difficult to continually attract and find new clients. It doesn't have to be this way.First, you need to think about what... View More
WP logo
Nov. 18 2011
If the thought of getting a new website online scares you, you are not alone. Finding a web "expert"â❠who speaks enough non-techie jargon to actually be able to communicate with you, arguing... View More