I recently was inspired by a feature I read about Lauren Bush Lauren (granddaughter of former President George H.W. Bush, niece of former President George W. Bush and married to fashion designer Ralph... View More
The day-to-day regimen of training clients usually leaves few hours in the day to focus on finding new business. As a fitness professional, especially if you work in a gym, it may be easy to fall into... View More
Matt Fitzgerald, renowned sports journalist, recounts the 1989 Ironman World Championship race, known as the "Iron War" between two of the world's most dominant athletes, Dave Scott and Mark Allen. Fitzgerald... View More
I would say nearly every trainer I've met, including myself, started their career because they enjoyed working out. In my case, my career began because people just kept asking questions whenever I was... View More
A fitness boot camp business, like most businesses in several respects, is often easier to start than to sustain. You can market to new clients and get them excited and committed for that first program... View More
Carol Michaels was chosen from more than 300 highly-qualified professionals to be the 2012 PFP Trainer of the Year. Carol owns Recovery Fitness in Short Hills, New Jersey and offers her cancer recovery... View More
Physiologically, our bodies prefer to be outside - it is our natural habitat. We spent most of the first two million years of our existence outdoors while our move to living, working and exercising in... View More
Just 40 years ago, lifting weights was considered taboo and borderline moronic. Football linemen were actually discouraged from lifting weights because the notion was that by gaining muscle they would... View More
A fantastic reference book for any fitness professional's library, Irene Lewis-McCormick's new book A Woman's Guide to Muscle and Strength, offers a user-friendly guide focused on dispelling myths and... View More
Anyone who signs up to follow PFP on Twitter (@PFP_FitPro) during the month of March will be eligible to win a prize giveaway including: > $100 gift card from Power Systems> Lebert Equalizer> Lebert... View More
Perception is Reality. What is your clients' perception of your business? Whether you're running an outdoor boot camp or have an indoor facility, it's important to run your business in a professional manner.... View More
I was riding the escalator when a man and woman in warm-up outfits came trotting up the stairs behind me. "I was just telling my wife about your session." The wife jumped in, "We're going home with great... View More
By now I think we've all heard of the plastic gift card, but just in case you haven't let me briefly explain what they are and how they've been used ...There are a number of manufacturers online that can... View More
If you haven't ever heard of the term "BHAG," you should consider adding the acronym to your vocabulary and your business plan. BHAG, or Big Hairy Audacious Goal, was coined by Jim Collins who has authored... View More
A fitness boot camp business, like most businesses in several respects, is often easier to start than to sustain. You can market to new clients and get them excited and committed for that first program... View More
Building strong, lasting professional relationships during your career is something that you should research, begin immediately and continue throughout your career. A reputation for professionalism, honesty... View More
Have you ever made the classic mistake of returning to a relationship that failed? You were in love, or lust or some variant of either, and after the sunshine and roses, you decided it best if you split.... View More
PFP Editor Lindsay Vastola asked several industry leaders to narrow down the top five strategies they believe have been instrumental in their success as fitness professionals. Here is what they had to... View More
My daughter is playing in the pool with two friends on a beautiful Florida day and I'm seizing the opportunity to catch up on some work. The scene playing out in front of me is prompting a spark, or nausea,... View More
When I first started in the fitness industry there were no marketing tools, business gurus, or any of the exciting business building methods and ideas that we seem to have at our disposal today. (Or if... View More
