When I speak to a new coaching client they always want to know the best method to get more clients right now. In today's world, technology provides so many viable new options for marketing than were previously... View More
Every January, millions of people flock to every gym andfitness center in the country, on a mission to be fit. As fitness people we areprimed and ready to take on new clients because of the resolution... View More
I recentlycalled my bank to contest a duplicate ATM fee that I was incorrectly chargedbecause the ATM was malfunctioning. I wasn't anticipating it to take more thanabout 5 or 10 minutes of my time; unfortunately,... View More
At the core of any successful fitness professional is a firm understanding of human anatomy and the effective application of safe, effective movement. Bret Contreras, MS, CSCS, has compiled years of research... View More
The start of the New Year always brings a sense of excitement, hopefulness, and it's a great time to give our business mindset a fresh start. However, it's easy to fall into some common traps. Here are... View More
As a fitness professional if you're excitedly expecting dozens of new clients to flock to you come January first, I'm sorry to tell you; but you're probably going to be sorely disappointed. January is... View More
There comes a point in every fitness professional's career where there is a realization that there are clients you love to train and others you dread. Many trainers fall into the trap of taking "any client... View More
Fitness professionals are in a position to prevent and improve poor posture. We know good posture allows for efficient movement while poor posture can cause some muscles to work too hard and others too... View More
Here is a unique perspective on the perception of much of the fitness industry from Jennifer Ritchie, wife of Dan Ritchie, 2014 PFP Trainer of the Year.Have you been in a situation where you feel totally... View More
There are few books that captivate a reader with both a sense of insatiable motivation to accomplish great things and give the tangible tools necessary to take meaningful action toward greater success.... View More
The end of the year is the perfect time of year to set aside time to reflect on the last 12 months and set-up your action and goal plan for the coming year. Here is a quick checklist to help make your... View More
Ok, so you're training a few people and getting a taste for this idea of being self-employed. At some point you start thinking how great it would be to have your own space, one where you make the rules,... View More
The fitness industry is in need of a major makeover; a marketing makeover. The fitness industry, in the eyes of the greater public, continues to be branded by images of spandex, fake tans, perfectly articulated... View More
While there are endless resources on marketing and advertising principles and strategy; go-to books on how these principles and strategies apply specifically to fitness professionals are more difficult... View More
It often seems as if getting “certified” has become an accessory perfect for the person who “loves to work out.” To be completely transparent (and blunt), I cringe every time someone,... View More
I too was one of those trainers that in starting my business spent countless hours on thinking of that catchy name, you know the one everyone would remember; that is if they ever heard it in the first... View More
If you're eager to start your own fitness business, it's important that you not get hung-up on many of the details that may keep you from simply taking action. Too many aspiring fitness entrepreneurs focus... View More
Recently a group of students at a nearby trade school,graduated with a degree in personal training and achieve their NASMcertification. Like I was when I first became certified, these kids areecstatic... View More
There is no question that the value of bodyweight training continues to resonate with fitness professionals. Bret Contreras has published a comprehensive guide that not only includes a plethora of bodyweight... View More
The ancient practice of meditation is as integral to yoga as the poses, with the same intention: not to tune-out, but to tune-in to a frequency long forgotten, or perhaps undiscovered. Meditation is about... View More
