The title of the article may seem confusing and even appalling to most. It may lead you to question my sanity after 11 years as a personal trainer. "How does he not know what our jobs are?" Just hold on... View More
Have you ever been into a Chick-Fil-A or a Starbucks? Have you ever wondered what made these businesses so successful? Was it their products or was it the experience that keeps people coming back? In the... View More
Building a clientele isn't easy. In fact it can be extremely difficult. However, the more irons you put in the fire the more clients you will attract, making your job as a trainer easier. To develop a... View More
"Too often we underestimate the power of a touch, a smile, a kind word, a listening ear, an honest compliment, or the smallest act of caring, all of which have the potential to turn a life around." Leo... View More
Every January, millions of people flock to every gym andfitness center in the country, on a mission to be fit. As fitness people we areprimed and ready to take on new clients because of the resolution... View More
Recently a group of students at a nearby trade school,graduated with a degree in personal training and achieve their NASMcertification. Like I was when I first became certified, these kids areecstatic... View More
For years I have interviewed, hired and developed personal trainers. I have hired some great ones and to the contrary have hired some bad ones. It is always a unique process that requires much more than... View More
For the majority of my career I have been in a leadership position, directing hundreds of other fitness professionals. In my roles I have always read leadership books from respected authors John Maxwell,... View More
The numbers are staggering; 2.8 million social media profiles, 1 billion Facebook posts per day, nearly 500 million Twitter users. We are inundated with media, in particular social media, constantly every... View More
It is said that 80 percent of communication is non-verbal. It is also common knowledge that there is a psychological effect to touching. In fact, there are several scientific research articles stating... View More
Let's be honest with each other, personal training is a hard industry. It's easy to get in and become a personal trainer, but harder to be great. So have you ever thought about what it takes to be great... View More
Right, wrong or indifferent, our industry has segmented itself in a myriad of directions. Functional training, corrective exercise, CrossFit, bodybuilding, sports specific, the types of fitness programming... View More
Sir Francis Bacon (ironically enough) once said, "Knowledge is power." I firmly stand behind this statement, particularly since we, as trainers, are in an ever changing industry. As trainers, it is our... View More
The grass is greener on the other side; or so they say. Since my career in the fitness industry began, I have constantly overheard the rambling chatter of other trainers; "I could get paid more to do this... View More
I was recently at a small fitness business seminar, and it was a very worthwhile event. Even though I have two high flying bootcamp studios that are among the top if not the top such facilities in the... View More
With private training and even group training, it's mind-boggling how much time we spend with our clients -- more time than pretty much any other person in their lives. Despite time, I think very few trainers... View More
If you're jumping into this business right now and are looking to begin providing for yourself from the get-go, there's one key piece of advice I have for you, and please don't forget it: You need to treat... View More
Most of us get our start in the fitness industry the same way. We are hard-studying kinesiology students in college trying to earn some extra money on the side by filling our schedules with a few clients... View More
In the midst of a busy day in the certified personal training business we often get caught up in our daily demands -- setting up equipment, writing and instructing workout programs, renewing dues,... View More
The certified personal training (CPT) business has many perks. We get to select our own work schedules, pick and choose which clients we want to work with, most of us are allowed to charge our own rates... View More
