discussion_1_0
Aug. 1 2013
In my last column, I shared with you an exercise reminiscent of a Mad Lib with five quick fill-in-the-blank statements. The objective is to keep you from over-thinking and over-strategizing what niche... View More
certified mini
July 23 2013
Many aspiring fitness professionals know the path they want to pursue in the industry, but once certified, find themselves trying to navigate the next best steps to get there. Here are six simple first... View More
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July 23 2013
What is your time worth? This is a very serious question and one you need to answer for yourself. What's more I'd suggest you re-evaluate it about every six months; that is if you want to grow your fitness... View More
July 15 2013
The numbers are staggering; 2.8 million social media profiles, 1 billion Facebook posts per day, nearly 500 million Twitter users. We are inundated with media, in particular social media, constantly every... View More
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July 15 2013
Many fitness professionals start their career with the noble goal of "helping everyone who wants to live a healthy life." But the truth is, as the saying goes, "You can't be all things to all people."... View More
discussion_1_0
July 1 2013
In my September 2011 column, I shared seven ways to motivate your clients beyond just physical results. I wanted to revisit the topic because at some point, being the motivator that our clients depend... View More
July 1 2013
Metabolic syndrome is rapidly becoming one of the biggest threats to the health and welfare of modern society. In simple terms, metabolic syndrome is a lifestyle disease directly linked to obesity. Clinical... View More
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June 25 2013
When I first speak to a new coaching client one of the very first things we discuss is whether they know and track their average number of leads per month. I know when I began my training business years... View More
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June 15 2013
Whether you are in a formal business partnership or joint venture with another professional on a service or product you offer, you must be vigilant about laying a strong foundation of the partnership.... View More
June 15 2013
It is said that 80 percent of communication is non-verbal. It is also common knowledge that there is a psychological effect to touching. In fact, there are several scientific research articles stating... View More
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June 7 2013
Why should your client want to know about High Intensity Interval Training (HIIT) and Metabolic Resistance Training (MRT)?... View More
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June 1 2013
The most challenging task with launching a new business, program or service often times is generating enough buzz to get your clients, potential or current, so excited about what you have to offer that... View More
book review
June 1 2013
One could argue that what separates the good from the great in our industry, aside from superior knowledge of the science of exercise and the human body, is the ability to effectively connect with people... View More
Technology
June 1 2013
You are a fitness entrepreneur. Maybe you have been running your own company for a few years now. It has been filled with lucrative periods, as well as fiscally deficient ones. You understand the current... View More
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May 30 2013
As trainers we're still people and as people we have certain behaviors that are consistent no matter what. First we live in an instant gratification world. Our clients are looking for a near instant solution... View More
Daily deal sites
May 14 2013
It's no secret that daily deal sites such as Groupon and Living Social have changed the way fitness professionals attract new clients. Daily deal sites can be an excellent source of getting new clients... View More
May 14 2013
Let's be honest with each other, personal training is a hard industry. It's easy to get in and become a personal trainer, but harder to be great. So have you ever thought about what it takes to be great... View More
discussion_1_0
May 9 2013
When I first started my fitness business, I pretty much would train anyone who would pay me for my services and spent a lot of time networking with other local businesses because I was anxious to find... View More
discussion_1_0
May 1 2013
Most of us pursued a profession in fitness because we want to help people. I often hear fitness professionals, especially when they enter the industry, say they would "give away their services for free... View More
book review
May 1 2013
One of my favorite genres to read is mindset, particularly as it relates to success in business, in personal goals and in helping my clients succeed. Loren Fogelman, a sports performance consultant, shares... View More

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