discussion_1_0
March 15 2014
If you own a small group training studio or boot camp, successfully selling higher-priced memberships and programs requires a different approach than selling big-box gym memberships or even personal training... View More
book review
March 2 2014
Comprehensive business books specifically focused on the fitness industry are far and few between. Authors Bradley Sheppard and Jason Urbanowicz have written a complete start-to-finish guide for creating... View More
discussion_1_0
March 1 2014
As consumers, we often have our "wishlists" from the companies we buy from. Maybe we want the product in a different color or to have new options; we wish the company's website was more user-friendly or... View More
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Feb. 25 2014
Too often when I review promotional emails, scripts, copy or ideas from new coaching clients I read emails that are full of detail and devoid of emotion, reason or fulfill the question of, why? As fitness... View More
Feb. 15 2014
"Too often we underestimate the power of a touch, a smile, a kind word, a listening ear, an honest compliment, or the smallest act of caring, all of which have the potential to turn a life around." Leo... View More
discussion_1_0
Feb. 15 2014
Most of our clients are conditioned to believe in an artificial definition of success. Most clients come to us seeking what they believe to be their goal, but in fact is their desired result. They want... View More
Scam
Feb. 8 2014
I read a blog post recently on this subject and found it very interesting, and quite relevant. I thought if the question is being asked, then let's address it! There is no doubt there are lots of people... View More
education
Feb. 3 2014
There are lots of continuing education courses out there, and you have limited time and funds to invest. In order to help you to choose the educational direction that will best benefit you, here are five... View More
book review
Feb. 2 2014
Mark Verstegen, founder of EXOS and author of Core Performance, along with Pete Williams, have released Every Day is Game Day, a completely integrated program for elite performance. This comprehensive... View More
discussion_1_0
Feb. 1 2014
We spend nearly our whole lives being schooled; for our first 18-plus years, lesson plans, arguably, set the pace of our most impressionable time of life. While we're taught the practice of hypothesis,... View More
Jan. 25 2014
When I speak to a new coaching client they always want to know the best method to get more clients right now. In today's world, technology provides so many viable new options for marketing than were previously... View More
discussion_1_0
Jan. 15 2014
I recentlycalled my bank to contest a duplicate ATM fee that I was incorrectly chargedbecause the ATM was malfunctioning. I wasn't anticipating it to take more thanabout 5 or 10 minutes of my time; unfortunately,... View More
Jan. 15 2014
Every January, millions of people flock to every gym andfitness center in the country, on a mission to be fit. As fitness people we areprimed and ready to take on new clients because of the resolution... View More
book review
Jan. 2 2014
At the core of any successful fitness professional is a firm understanding of human anatomy and the effective application of safe, effective movement. Bret Contreras, MS, CSCS, has compiled years of research... View More
discussion_1_0
Jan. 1 2014
The start of the New Year always brings a sense of excitement, hopefulness, and it's a great time to give our business mindset a fresh start. However, it's easy to fall into some common traps. Here are... View More
Dec. 26 2013
As a fitness professional if you're excitedly expecting dozens of new clients to flock to you come January first, I'm sorry to tell you; but you're probably going to be sorely disappointed. January is... View More
discussion_1_0
Dec. 15 2013
There comes a point in every fitness professional's career where there is a realization that there are clients you love to train and others you dread. Many trainers fall into the trap of taking "any client... View More
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Dec. 5 2013
Fitness professionals are in a position to prevent and improve poor posture. We know good posture allows for efficient movement while poor posture can cause some muscles to work too hard and others too... View More
marketing honest
Dec. 2 2013
Here is a unique perspective on the perception of much of the fitness industry from Jennifer Ritchie, wife of Dan Ritchie, 2014 PFP Trainer of the Year.Have you been in a situation where you feel totally... View More
book review
Dec. 2 2013
There are few books that captivate a reader with both a sense of insatiable motivation to accomplish great things and give the tangible tools necessary to take meaningful action toward greater success.... View More

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