It's so overused, overanalyzed and ruthlessly abused, the word hardly says anything anymore... Marketing. What does it even mean? Well, one thing I can tell you is that, as far as your business and mine... View More
I used to be the queen of to-do lists. I would write list after list in an effort to organize everything that I needed to get done. I would even feel this compulsion to continually add new tasks; somehow... View More
There perhaps isn't a truer adage as definitive of the conundrum facing success-driven fitness professionals than "The more you learn, the more you realize how little you know."As an in-the-trenches fitness... View More
Do you feel nervous about raising your rates? Are you worried your clients will leave you, or new clients will stop coming to train with you?... View More
At the end of your next hair cut appointment, if your hair stylist asked you if you have any friends to refer because she's looking to build her business, how would you respond? Would you immediately scroll... View More
A few years ago, I was at a sticking point in my business; I felt like I had lost my momentum and couldn't quite find that "secret sauce" again. What had worked without fail for my business in the past,... View More
Thinking of starting a new business? Are you at a point in your business where you feel you want to expand or take it to a higher level? If you're considering whether you want to move forward on your own... View More
In my 11 years in our great business, the single most impactful marketing strategy has always been word of mouth. I have seen gyms pour thousands of dollars into print media, social media, television advertising... View More
There is a lot of opportunity in the corporate wellness space for fitness professionals. If you're ready to explore corporate wellness, or if you've been trying to tap into the market with little or no... View More
The world of corporate wellness offers endless opportunity for fitness professionals. But getting the foot in the door is often the most challenging task. Here are three strategies to help you win your... View More
"Simplicity is the ultimate form of sophistication" is an appropriate mantra for any business, especially for those in the fitness industry... View More
Would you say you are you a planner or a reactor when it comes torunning your business? Do you have your business down to schedules, systems andprocesses so your business practically runs itself? Or do... View More
The entrepreneurial spirit will take you on a roller coaster ride of the highest highs and the lowest lows. In February 2008, in a business session at the ECA World Fitness Conference, Michael Port gave... View More
When I first considered a career in fitness, I knew right off the bat that I wanted to start my own business. I come from a line of entrepreneurs, so you could say it was in the cards. Spend some... View More
Achieving the first step of starting a career in fitness can be quite an undertaking: attaining a working knowledge of anatomy, physiology, biomechanics, programming, specificity, nutrition and even understanding... View More
