In this column, I wanted to share something applicable for both stroke survivors and those struggling with Parkinson's. Keep in mind while we typically associate both conditions with older clients, trainers... View More
Potential clients love to see what trainers have to say and to see if their content aligns with their beliefs. Now is a perfect time to start spreading your message via a blog... View More
Several scientific research articles state that when a person is touched by a person they trust, it elevates oxytocin levels and decreases the stress related hormones... View More
The most successful brands develop "cult-like" followings. They create advertisements by getting their customersto talk about them... a lot. They have the community aspect down to a science.They build... View More
Like most of us, I have a thirst for learning. Not just fitness related material but also history, leadership, business etc. Also, like most of us time is of the essence so I take advantage of audiobooks... View More
In my 11 years in our great business, the single most impactful marketing strategy has always been word of mouth. I have seen gyms pour thousands of dollars into print media, social media, television advertising... View More
While doing some research for a project I ran across an article that defined and showed the difference between excellence and success. I, like most, have used the two terms interchangeably but there is... View More
"Simplicity is the ultimate form of sophistication" is an appropriate mantra for any business, especially for those in the fitness industry... View More
Last fall I was bestowed a great honor by Life Fitness and was named a global finalist for their Personal Trainer to Watch competition. The ten best in our industry would go into a train off where we would... View More
Ask any service professional, especially a trainer, and they will tell you they hate cancelations. Client cancels can send your day into a spiral of frustrations and wasted time - that is if you let it.... View More
The average trainer makes less than $30,000 per year, not because they aren't passionate about their craft but because they often make costly mistakes. Our certifications never mentioned these faux paus... View More
Our industry is saturated with gyms, boutiques, studios and personal trainers. It is a crowded marketplace with lots of competition. This can be a double edge sword; it can push you to get better or pound... View More
The title of the article may seem confusing and even appalling to most. It may lead you to question my sanity after 11 years as a personal trainer. "How does he not know what our jobs are?" Just hold on... View More
Have you ever been into a Chick-Fil-A or a Starbucks? Have you ever wondered what made these businesses so successful? Was it their products or was it the experience that keeps people coming back? In the... View More
Building a clientele isn't easy. In fact it can be extremely difficult. However, the more irons you put in the fire the more clients you will attract, making your job as a trainer easier. To develop a... View More
