discussion_1_0
Dec. 1 2013
The end of the year is the perfect time of year to set aside time to reflect on the last 12 months and set-up your action and goal plan for the coming year. Here is a quick checklist to help make your... View More
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Nov. 17 2013
Ok, so you're training a few people and getting a taste for this idea of being self-employed. At some point you start thinking how great it would be to have your own space, one where you make the rules,... View More
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Nov. 15 2013
The fitness industry is in need of a major makeover; a marketing makeover. The fitness industry, in the eyes of the greater public, continues to be branded by images of spandex, fake tans, perfectly articulated... View More
book review
Nov. 2 2013
While there are endless resources on marketing and advertising principles and strategy; go-to books on how these principles and strategies apply specifically to fitness professionals are more difficult... View More
discussion_1_0
Nov. 1 2013
It often seems as if getting “certified” has become an accessory perfect for the person who “loves to work out.” To be completely transparent (and blunt), I cringe every time someone,... View More
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Oct. 25 2013
I too was one of those trainers that in starting my business spent countless hours on thinking of that catchy name, you know the one everyone would remember; that is if they ever heard it in the first... View More
Oct. 15 2013
Recently a group of students at a nearby trade school,graduated with a degree in personal training and achieve their NASMcertification. Like I was when I first became certified, these kids areecstatic... View More
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Oct. 15 2013
If you're eager to start your own fitness business, it's important that you not get hung-up on many of the details that may keep you from simply taking action. Too many aspiring fitness entrepreneurs focus... View More
book review
Oct. 2 2013
There is no question that the value of bodyweight training continues to resonate with fitness professionals. Bret Contreras has published a comprehensive guide that not only includes a plethora of bodyweight... View More
meditation
Oct. 2 2013
The ancient practice of meditation is as integral to yoga as the poses, with the same intention: not to tune-out, but to tune-in to a frequency long forgotten, or perhaps undiscovered. Meditation is about... View More
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Oct. 1 2013
I meet several newly certified trainers who find it difficult to get their first "chance" at training clients. Whether as an independent trainer starting a business or getting hired at a facility, many... View More
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Sept. 22 2013
If you've been reading my column for any length of time and taking action there's no doubt that your business is probably growing. In the last six and a half years I've learned many hard lessons about... View More
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Sept. 15 2013
If there is one industry that changes what is "in style" more often than fashion -- it's fitness. We use fashion and style as a way to express ourselves and even to make a statement. Fitness really... View More
Sept. 15 2013
For years I have interviewed, hired and developed personal trainers. I have hired some great ones and to the contrary have hired some bad ones. It is always a unique process that requires much more than... View More
book review
Sept. 2 2013
Evan Osar, a chiropractic physician and founder of Fitness Education Seminars has released his comprehensive book, Corrective Exercise Solutions to Common Hip and Shoulder Dysfunction. Specializing in... View More
discussion_1_0
Sept. 1 2013
I was listening to a New York City-area morning talk radio show last week and one of the featured segments was about the fastest growing professions in New York City. Fitness training was ranked the fourth... View More
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Aug. 23 2013
I'm sure you've heard of the supplement company called EAS and maybe even the mother of all transformation programs, Body For Life. This column has nothing to do with EAS other than the association... View More
discussion_1_0
Aug. 15 2013
When it comes to scope of practice in our industry, there is a line that in theory is clear and defined, but in everyday practice often becomes blurred. For those of us who have certifications from accredited... View More
Aug. 15 2013
For the majority of my career I have been in a leadership position, directing hundreds of other fitness professionals. In my roles I have always read leadership books from respected authors John Maxwell,... View More
book review
Aug. 2 2013
Human Kinetics has released a new addition to their Sport Performance Series: Developing Speed. It's a perfect guide to add to your reference library, particularly for fitness professionals who train... View More

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