Last fall I was bestowed a great honor by Life Fitness and was named a global finalist for their Personal Trainer to Watch competition. The ten best in our industry would go into a train off where we would... View More
Whether you're in business for yourself, work for someone else or just getting started in the industry -- there is one element of the fitness profession that should be understood: you are a marketer... View More
There are books you pick-up once, skim through, then find an appropriately systematic home for it on your bookshelf. Then there are those few books that never make it to your bookshelf because they become... View More
If each and every one of our clients immediately complied with our fitness programming, adhered to our sound nutritional and lifestyle advice and embraced the positive mindset that would set them up for... View More
I have a growing reputation in the fitness industry it seems, as a business systems expert. I don't know how this happened, for as long as I can remember I found myself confounded and confused about how... View More
As I’ve watched the industry evolve, particularly over the last 3 years as editor of PFP, I see the industry continue to move in two paradoxical directions. In one direction, the number of seemingly... View More
Our industry is saturated with gyms, boutiques, studios and personal trainers. It is a crowded marketplace with lots of competition. This can be a double edge sword; it can push you to get better or pound... View More
Five people struggle to keep the makeshift raft they just built afloat as the waves crash around them. Their raft begins to tip over, when suddenly two castaways plunge into the sea. A third member helps... View More
Morc Coulson's second edition of The Fitness Instructor's Handbook is a comprehensive guide covering detailed anatomy, principles of fitness, programming, behavior change and goal setting. The guide is... View More
The Share, the Like, the Retweet, the Regram, the Repost, the Comment, the Review, the #Hashtag and the @. Internet marketing certainly has come a long way. Gone are the days of starting a business, running... View More
Just as the adage says, 'it takes a village' to raise a child... the same can be said about your fitness business. Whether you're a one-trainer show, a small studio or multi-million dollar facility, you'll... View More
I think today more than ever all that matters is the experience people have when they walk through your door. Even great results won’t be enough to keep them coming back if they don’t feel... View More
As fitness professionals, part of our job description is to motivate and inspire our clients to discover their best inner and outer self. But what happens when you, as the motivator, need motivating? Inevitably,... View More
The title of the article may seem confusing and even appalling to most. It may lead you to question my sanity after 11 years as a personal trainer. "How does he not know what our jobs are?" Just hold on... View More
Nick Tumminello, founder of Performance University is one of the most prolific fitness writers, coaches and innovators in the industry. His recently released his book, Strength Training for Fat Loss, lives... View More
Email marketing, when executed correctly, can be an incredibly valuable and cost-effective marketing tool for your business. To maximize sales, marketing a special program or promotion needs to be methodic... View More
Just about every new trainer I meet shows me their website. Most times it’s focused around them and doesn’t meet the criteria to attract people that don’t know them already. Unfortunately... View More
Every fitness business, whether a one-on-one personal training model, group fitness or a traditional monthly gym needs to have a solid client funnel system that is a proven system to convert a client from... View More
Have you ever been into a Chick-Fil-A or a Starbucks? Have you ever wondered what made these businesses so successful? Was it their products or was it the experience that keeps people coming back? In the... View More
