If you're looking for a new read with the perfect combination of motivation and entertainment, add Take a Shot! to your must read list. Jake Steinfeld, founder of the Body by Jake global brand and his... View More
It pains me to hear from a struggling trainer, and when I say struggling I mean a trainer in dire straights; someone living on credit or fearful that they're not going to be able to support their family... View More
If you're jumping into this business right now and are looking to begin providing for yourself from the get-go, there's one key piece of advice I have for you, and please don't forget it: You need to treat... View More
In a conversation last week with a fitness professional on the west coast, I realized that a critical mistake many entrepreneurs and fitness trainers make is throwing time and money at new technology without... View More
As we march forward in time, technology brings us new products, new access, and new perceived "needs." As the ground rattles and the landscape changes, we can either rock with the rocks and roll with the... View More
Wendy Ida's newest book -- Take Back your Life, My No Nonsense Approach to Healthy, Fitness and Looking Good Naked -- is the perfect combination of effective workout program, nutrition guide and unparalleled... View More
A lot of trainers continually ask me what to do about increased competition. It seems our scarcity mindset likes to rear its ugly head and feed our fears that someone else doing what we do will negatively... View More
My name is Lindsay Vastola, and I am a self-admitted procrastinator. Anyone else? I go through times of unmatched productivity and accomplishment, tackling the most daunting goals. Then there are times... View More
Up until a few years ago, the idea of getting a college degree over the internet may have seemed completely odd to most. Until recently, our notion of receiving a degree or certification was generally... View More
Monique Ryan, an internationally recognized sports nutritionist for over 30 years, has recently released her 3rd edition of Sports Nutrition for Endurance Athletes. Her book -- over 400 pages -- is... View More
You don't want to read this article, do you? What an awful way to start an article! Before I even asked you a question, I told you what you DON'T WANT to do! Now, if I personally think you'll benefit by... View More
According to the Bureau of Labor Statistics Occupational Outlook Handbook, 2012-13 Edition, "Employment of fitness trainers and instructors is expected to grow by 24 percent from 2010 to 2020, faster than... View More
The fitness industry, as the general public knows it, is undergoing rapid and exciting transformation. Being a fitness professional no longer means that you are stereotyped as an over-enthusiastic exercise... View More
These days I am all about predictable marketing. I always want to know exactly how I'm going to generate additional consultations each week to ensure our facility keeps growing. Now when I work on producing... View More
As a fitness professional, you strive to inspire and motivate clients. What happens when you have a client who has suddenly been diagnosed with an illness or needs to undergo surgery? When a client comes... View More
There has been a strong movement toward niche training of specialty populations in fitness. Specialty certifications, trainings, workshops and seminars continue to become more readily available to fitness... View More
Greg Justice, MA, released his newest book, Treadside Manner: Confessions of a Serial Personal Trainer. Justice shares his honest stories and experiences of over 46,000 hours of training while reminding... View More
When many of us get started in the fitness industry, we are ambitious to work with anyone who will let us train them or who will pay for our services. But there will likely come a point in your career... View More
Fitness professionals know how hard it is to getaway; you have clients to train, classes to teach and bills to pay. But if you could go on vacation while only working a few hours each day teaching classes... View More
When it comes to growing my personal training business I am all about predictable lead generation. Having the ability to generate client consultations on demand and at a rate that is comfortable for you... View More
