It is said that 80 percent of communication is non-verbal. It is also common knowledge that there is a psychological effect to touching. In fact, there are several scientific research articles stating... View More
You are a fitness entrepreneur. Maybe you have been running your own company for a few years now. It has been filled with lucrative periods, as well as fiscally deficient ones. You understand the current... View More
One could argue that what separates the good from the great in our industry, aside from superior knowledge of the science of exercise and the human body, is the ability to effectively connect with people... View More
The most challenging task with launching a new business, program or service often times is generating enough buzz to get your clients, potential or current, so excited about what you have to offer that... View More
As trainers we're still people and as people we have certain behaviors that are consistent no matter what. First we live in an instant gratification world. Our clients are looking for a near instant solution... View More
Let's be honest with each other, personal training is a hard industry. It's easy to get in and become a personal trainer, but harder to be great. So have you ever thought about what it takes to be great... View More
It's no secret that daily deal sites such as Groupon and Living Social have changed the way fitness professionals attract new clients. Daily deal sites can be an excellent source of getting new clients... View More
When I first started my fitness business, I pretty much would train anyone who would pay me for my services and spent a lot of time networking with other local businesses because I was anxious to find... View More
One of my favorite genres to read is mindset, particularly as it relates to success in business, in personal goals and in helping my clients succeed. Loren Fogelman, a sports performance consultant, shares... View More
Most of us pursued a profession in fitness because we want to help people. I often hear fitness professionals, especially when they enter the industry, say they would "give away their services for free... View More
Whether you are a solopreneur or an employer I think the following will be important to you. One of my most important mentors always used the description of a "ticking time bomb" when referring to employees.... View More
Right, wrong or indifferent, our industry has segmented itself in a myriad of directions. Functional training, corrective exercise, CrossFit, bodybuilding, sports specific, the types of fitness programming... View More
Fitness training without goal-setting is like peanut butter without the jelly. Where most people stumble, whether we're talking about fitness, personal or professional goals, is that they set themselves... View More
It's that time of year again -- tax day is right up on us. As I'm sure many of you can probably understand, tax and accounting concerns can be a serious pain-point. It can be difficult to find a professional... View More
Alexander Morentin is the author of Better Living with Whole Foods and offers an approachable and in-depth guide to incorporating whole foods into your daily nutrition habits. His methodology of eating... View More
You might believe you are already effective at managing your time. If there's anything I've learned it's that when it comes to time management it's a continual work of improvement. There are three... View More
Sir Francis Bacon (ironically enough) once said, "Knowledge is power." I firmly stand behind this statement, particularly since we, as trainers, are in an ever changing industry. As trainers, it is our... View More
Whether you own your own business or work for a gym, networking can be an effective way to building new business and staying front of mind in the community. Unfortunately, most people go about networking... View More
When we begin our careers as personal trainers, the main motivation is to help people. Of course we love fitness, weight training or any niche that we eventually pursue in the industry, but we could not... View More
