The word 'non-negotiable' insinuates exactly that: it's non-negotiable. I've found that integrating a few non-negotiables in both my personal life as well as in the professional realm for my business keep... View More
Before determining how to most effectively communicate with your clients, you first must understand your client on a level they may not even know... View More
It may be a cliche; but words mean things. Effective communication, and even deeper, our choice of words, is integral to performing our job function not only for safety and to elicit desired results, but... View More
The most successful brands develop "cult-like" followings. They create advertisements by getting their customersto talk about them... a lot. They have the community aspect down to a science.They build... View More
Particularly if you are focused both on working on your business as well as training in your business, burnout at some point is practically inevitable. By nature of what we do as fitness... View More
We preach it consistently to our clients: "Results happen during recovery." We know overtraining leads to mental and physical fatigue, metabolic breakdown, increases risk of injury and can deter, and even... View More
Like most of us, I have a thirst for learning. Not just fitness related material but also history, leadership, business etc. Also, like most of us time is of the essence so I take advantage of audiobooks... View More
There is no more effective modality for increasing your visibility and credibility with clients and potential clients than email marketing. If you aren't taking advantage of email marketing, get started!... View More
Since starting my business almost ten years ago, I've spent a good deal of time and money on business networking. Breakfasts, luncheons, cocktail events; I've done them all. A frequent hot topic of conversation... View More
When I started my business as an at-home personal trainer, before I pulled the trigger on spending any money on any advertising, I began participating in local networking events. I had a few objectives.... View More
When you're just starting your career as a fitness professional, finding your first client(s) can be a real challenge. It's a catch-22: without experience, you may not have the credibility people expect,... View More
With the uncertainty regarding the sustainability and future of the healthcare system, fitness professionals are beginning to see a unique opportunity... View More
