By Topic: Career Development

It’s in our professional DNA and genetic make-up as personal trainers to do the basic components of our job description extremely well. The well-being and success of our clients and the reputable... View More

Ryan Ketchum examines where the Fitness industry is headed and how that impacts you and your business... View More

There are many benefits of forming an LLC in the fitness industry, most revolve around you and protection of your assets... View More

When it comes to personal finances, Americans are taught to diversify their assets which is why many invest in real estate, IRAs, 401(k)s, CDs, annuities, and stocks and bonds. This same concept shoul

Businesses work hard to build a strong reputation. The same effort should be put into maintaining it! Five areas to consider on the path to customer service excellence... View More

What you must get clear on is what success looks like to you and what is your ideal business? A subtle, but important distinction... View More

When you create a training program for a client, you start with the culminating event and then build the program backwards to where the client is starting... View More

The action-ready and persistent personal trainer with the proper credentials and certifications can implement the following ideas to grow in the fast-expanding field of medical fitness... View More

Keeping workouts fresh is important for your clients and for you!... View More

The art of communication and motivation is the foundation of success in your fitness business!... View More

The fitness industry needs leaders. Why not you?... View More

Some of the most successful professionals in the fitness industry credit mentorship as one of the critical keys to their success... View More

Focus your continuing fitness education on a target market to better define yourself from the crowd of fitness professionals... View More

The scale may change from month to month, but fitness professionals should evaluate these 10 categories each month. ... View More

The law of average trainers usually reflect wishful thinking. On the flip side, anything-but-average trainers do what they know... View More

When we forget about us, we can't help our clients... View More

Answer these questions truthfully, have them available to you to look at and go accomplish them... View More

We teach our clients that value of time and scheduling, yet we often times neglect our own well being for the sake of our business... View More

The intimidating nature of launching a business inevitably scares most trainers into inaction... View More

Here are five books that give solid insight in to various fitness marketing strategies... View More