Every year, as a business owner you feel the pressure to have a bigger and better year than you did previously. However, bigger is not always better... View More
Potential clients love to see what trainers have to say and to see if their content aligns with their beliefs. Now is a perfect time to start spreading your message via a blog... View More
Fitness technology is evolving rapidly and heart rate variability (HRV) is at the forefront of a wave of new tech gadgets that are poised to change the way we monitor fitness... View More
Several scientific research articles state that when a person is touched by a person they trust, it elevates oxytocin levels and decreases the stress related hormones... View More
The word 'non-negotiable' insinuates exactly that: it's non-negotiable. I've found that integrating a few non-negotiables in both my personal life as well as in the professional realm for my business keep... View More
Whether you are a newly certified personal trainer, or a veteran in the industry, be sure these common mistakes don't destroy your business... View More
Before determining how to most effectively communicate with your clients, you first must understand your client on a level they may not even know... View More
It may be a cliche; but words mean things. Effective communication, and even deeper, our choice of words, is integral to performing our job function not only for safety and to elicit desired results, but... View More
The most successful brands develop "cult-like" followings. They create advertisements by getting their customersto talk about them... a lot. They have the community aspect down to a science.They build... View More
Particularly if you are focused both on working on your business as well as training in your business, burnout at some point is practically inevitable. By nature of what we do as fitness... View More
We preach it consistently to our clients: "Results happen during recovery." We know overtraining leads to mental and physical fatigue, metabolic breakdown, increases risk of injury and can deter, and even... View More
There is no more effective modality for increasing your visibility and credibility with clients and potential clients than email marketing. If you aren't taking advantage of email marketing, get started!... View More
Like most of us, I have a thirst for learning. Not just fitness related material but also history, leadership, business etc. Also, like most of us time is of the essence so I take advantage of audiobooks... View More
