Why Your Website's Appearance Matters — But Less Than You Think By Lynn VanDyke There are many components to a website. Here are a few examples: 1) Design —... View More
Have you ever noticed the way your body just loosens up when your favorite song comes on? It doesn't matter if you're in the car or cleaning the house, you just feel compelled to move it! It works the... View More
Star Trac continues to expand its offerings with a new line of consumer fitness equipment, branded under the moniker ST Fitness. The company is set to debut its new lines of cardio and strength fitness... View More
The phone rings at LynnVanDyke.com headquarters. I answer the call with my usual greeting: "Hello, this is Lynn VanDyke. How can I help you?" "Hi, Lynn. I'm Bob, a personal trainer in Missouri,... View More
When I was first asked to write a piece about online marketing for fitness professionals, it seemed easy enough. I mean, that's what I do for a living, right? I consult with personal trainers and others... View More
With the growing number of personal trainers and gym facilities, establishing your services as superior and more unique than your competitors' is a vital need. This is especially true for the single trainer... View More
Blogs are the perfect tool for fitness professionals who want to get started making money on the Internet. First, you can start a blog for free, and second, they are easy to use and require no special... View More
The International Health, Racquet & Sportsclub Association (IHRSA) is reaching out to its membership of fitness professionals at clubs and industry suppliers to work together in developing an industry... View More
The 24-hour fitness center is one of the fastest-growing fitness franchises, billing itself as an alternative to oversized and overpriced health clubs. But the explosion also has raised concerns... View More
It's one thing to whip up workout after workout for your clients. It's another to own and operate a fitness business. Creating the vision, raising money, finding the location, building out the space, branding,... View More
Personal trainers are experts in developing workouts that work, but creating ads is a whole different skill set that most trainers learn by trial and error and at a high cost of time and dollars. Are you... View More
It's a litigious society. We've all heard the saying. In a field like personal training where there is tremendous one-on-one interaction in both a physical and psychological manner, the opportunities for... View More
Have you ever walked into a health club and noticed immediately that everything seemed to flow perfectly, that every single employee you encountered seemed to know their job inside and out and could perform... View More
More than 140 health and fitness industry leaders from 26 states gathered last week in Washington, DC, at the International Health, Racquet & Sportsclub Association's 6th Annual Legislative Summit in a... View More
There are three distinct areas of exercise as it relates to health care and reimbursement. Most trainers and fitness professionals are aware of cardiac rehab, which actually began in the US in the 1960s... View More
If you're a studio or gym owner, chances are you started your career working as a trainer for someone else. You obeyed their rules, until you decided that you could do it better. Then, with starry... View More
With everyone from Oprah to infomercials touting how quickly boot camps can whip participants into shape, camps are popping up in Everytown, USA, quicker than fast food restaurants. The opportunity to... View More
Threatened by the local association of record companies with 3,000% increases in fees for playing music in group exercise classes, Fitness Australia is fighting back with the help of the International... View More
Today, more and more physical therapists, rehab patients, baby boomers, celebrities, pro athletes and fitness enthusiasts are recognizing the benefits of Pilates. Mind-body fitness is inundating the fitness... View More
There's an old saying that you can get it cheap, fast and high-quality, as long as you pick any two of the three. But with new guerilla marketing techniques, you can truly have it all. What Is Guerilla... View More
