The National Athletic Trainers’ Association (NATA) announced today that an out-of-court settlement was reached in its Fair Practice Lawsuit against the American Physical Therapy Association (APTA)... View More
I have spoken with, consulted with and come across countless trainers who opened or aspire to open their own gyms or training studios and begin with the idea of getting a bank loan and/or investment partners.... View More
US yogis are being asked to regulate more than their breathing - and they are fighting back. About 50 yogis gathered in New York recently to discuss hiring a lobbyist and raise funds to fight a state proposal... View More
In this month's column, I would like to touch on something that has been a constant since I started All Canadian Fitness in 1993: adversity. You will get to know it early in your career. If you let it... View More
A budget crunch and a tight economy have squeezed many businesses, and the business of personal training is no different! Experienced trainers are looking at ways to service clients and offer variety in... View More
For the past several months, we’ve discussed marketing your fitness business every which way to Sunday, and I admit, sometimes it can be a little overwhelming. Not to worry, though; there’s... View More
Well, you are finally ready to do it. You are going to open your very own personal training studio. I know how you must feel; I was there myself two years ago. I was excited and very nervous at the same... View More
We live in a fast-paced world. Ideas, inventions, trends and tastes all come and go at lightning speed. What's hot is soon... not. Pagers to cell phones, cell phones to Blackberries, email to instant messaging... View More
Nucap Medical has woven a deal with OPTP (Orthopedic Physical Therapy Products) to sell SpiderTech “Pre-Cut” applications and roll format tape in the United States. Using the kinesiology tape... View More
OPTP (Orthopedic Physical Therapy Products) is now carrying Sanctband’s new high quality, low mess, odor free, latex-resistive exercise band. Sanctband resistance exercise bands provide both positive... View More
Vortex Fitness offers a significant and new approach as a solution for fitness centers looking to affordably and practically accomodate the handicapped, as well as provide the best in service and training... View More
There’s a big divide between those who want to own a fitness business and those who want to own a fitness franchise. The independent business owner wants to sit in the driver’s seat and build... View More
The one thing that can drown your independent spirit and entrepreneurial fire quicker than a subtropical monsoon is the prospect of providing your own health insurance. Being your own boss or setting your... View More
The vast majority of personal trainers entered the field because they care deeply about helping people. But many personal trainers do not realize that the teaching they give and information they share... View More
Managing a personal training department requires a number of skills, not the least of which is creating and enforcing systems to ensure that results are generated in a reproducible fashion. As the leader... View More
If I were to ask you, “What are you?” you might look at me a little strangely and reply “a person,” “a woman” or maybe “a personal trainer,” “fitness... View More
Training athletes isn't just for strength coaches and physical educators anymore. With phrases like "specialization of training" and "sport-specific workouts" penetrating the market, personal trainers... View More
Last issue, we learned the importance of testing for your marketing, what you should be testing and your options to do so. As promised, I will now be showing you how to start knocking around the competition... View More
Here's the number-one thing I love about being in the fitness industry: You can set up your fitness business any way you want, and no one will stop you. For some trainers that might mean having a... View More
If you are a personal trainer, you have no doubt met clients that just couldn’t get started. They seem to be forever waiting for just the right time to get going. The excuses are neverending, and... View More
