State and local policies, if accompanied by adequate funding, can help build healthy schools and communities that offer sidewalks, open space and ample opportunity for physical activity, according to research... View More
Balanced Body recently partnered with Star Trac to offer select cardiovascular equipment online: S-UBx Upright Bike, S-RBx Recumbent Bike, S-TBTx Total Body Trainer and S-TRx Treadmill. The Star Trac equipment... View More
In these challenging economic times, even the most efficient medical offices, hospitals and clinics are looking for ways to increase productivity. In light of the national shortage of health care workers... View More
A good trainer serves the client well during the workout, a great trainer serves the client well before, during and after the workout, but an extraordinary trainer does all that and makes such an impact... View More
Part 1 - Building relationships with your customers and prospects using auto-responders This is the first article in the Fitness Marketing Makeover series, designed to overhaul your marketing and... View More
Something needs to be done How often do you wake up, start your day at your computer, surfing the net or reading emails and articles about people who are extraordinary or are achieving tremendous goals... View More
As fitness managers, we are reliant upon the efforts of our trainers and staff to make our facilities profitable, our members happy and ensure the success of our club. When asked the secret to his success,... View More
Power Systems’ new Premium Aerobic Bar Vertical Storage Rack offers a storage solution for weighted aerobic bars. Featuring six storage compartments, this solidly constructed steel rack holds... View More
As a fitness professional, you have an enormous amount of influence in the gym. Your clients hold in high regard what you say, and chances are they work hard outside of the gym so that you aren't disappointed... View More
Retaining clients is a critical concern of all businesses - personal trainers are no exception. The costs associated with acquiring new personal training clients (marketing, initial assessments, promotions,... View More
New Year is the time when many people decide to join a gym or revisit a neglected gym membership. And in the current economic climate, gym owners will be concerned not only to attract new members but also... View More
Coaching is a part of life. Parents, teachers, siblings and friends help guide us daily to make good decisions. They provide support, encouragement and direction. As trainers, we are only as successful... View More
Have you ever walked into a health club and noticed immediately that everything seemed to flow perfectly, that every single employee you encountered seemed to know their job inside and out and could perform... View More
Have you ever noticed the way your body just loosens up when your favorite song comes on? It doesn't matter if you're in the car or cleaning the house, you just feel compelled to move it! It works the... View More
In some instances, post-rehab professionals are able to obtain insurance reimbursement for post-rehab services, but it's not easy. There is a criteria the client must meet to have a chance for reimbursement: 1. ... View More
As the youth demographic has grown to become one of the largest niches within the entire fitness industry, personal trainers and health clubs can meet this rising need, add a viable revenue stream to their... View More
Why do some teams achieve greatness, while others fail miserably? Remember the 1980 men's US Gold medal Olympic ice hockey team? They competed and won with amateur and collegiate players, while some of... View More
Competition is a good thing. No, there is no typo in this statement. I did not forget the �not.� I firmly believe that competition in business is a good thing... View More
As personal trainers, we�re very used to the one-on-one relationship, but the minute we hang a sign outside our own training studio or gym, things change. Trying to go it alone... View More
One of the biggest mistakes fitness experts make is failing to stay in contact with their clients and prospects. And even when they do send newsletters to their list, most trainers make serious mistakes... View More
