This book is a must-have for any fitness professional who is serious about affecting large-scale change. Motivating People to Be Physically Active applies the psychology of change to the one-one-one, group, workplace or community setting.

Motivating People to Be Physically Active provides reproducible worksheets for assessing readiness and current physical activity and offers ideas on how to motivate large numbers of people to adapt an active lifestyle. Even if you're interested only in how to get better results for your current clientele, this book will pay for itself within the first few pages.

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