It's 4:30PM, and like a child waiting on thelast schoolbellbefore summer break, youare waiting for 5:00so that you can bustout of the officeand head to the gym. You'rejazzed to meetyour friend there who... View More
Creatingan inviting environment is critical to any thriving fitness studio. Yourclientsaren't just paying for the workout, they're also paying for the experience.Andif the experience comes with dust and... View More
Itis now 2010. Health clubs and fitness studios across the countryarecurrently dealing with an influx of members. Their desireisto conquer New Year's resolutions. Sadly, seven out of 10 peoplestartwith... View More
Motivation doesn’t work. It is an emotion: “I feel motivated.” And anyone over the age of 19 knows that emotions are fickle, subject to change for no apparent reason. It doesn’t... View More
Keep workingon those shoulders as we continue with Brian Schiff's Functionally Fitminiseries with the push-up plus, floor variations. The purpose of thisexercise is to increase overall shoulder strength... View More
Like most trainers, I have many clients who run. A runner myself, I definitely encourage running as a beneficial form of physical conditioning and mental relief. However, I’m not an... View More
Entrepreneurs,by nature, are very independent. Typically, they come up with ideas, turn theminto concepts and then turn those concepts into money. In essence, they create business.They are the lions of... View More
After being in the fitness business for years, it’s easy to get a little jaded toward New Year’s resolutions. When 95% of people go back to their old habits by February and gyms that are packed... View More
Briancontinues his Functionally Fit shoulder miniseries with tubing externalrotation pulls, a great exercise for rehab programs. The purpose of thisexercise is mainly to strengthen the posterior rotator... View More
The definition of insanity according to Albert Einstein is “doing the same thing over and over again and expecting different results.” I believe that in our business, everyone wants to succeed.... View More
If you're into fitness, the rules are in your favor. For several decades, six-figures has been and remains the holy grail for success and achievement; however, the majority of people never hit that level... View More
In today’s stressful world, it’s common for clients to come to the gym not-so-revved up for their workouts, stressed because of the economy and wanting a fast fix for their fitness issues.... View More
No one plans to have an accident. There are circumstances where you truly are in the wrong place at the wrong time, such as the middle of an intersection when a drunk driver falls asleep behind the wheel,... View More
You know the situation: Your reliable client is suddenly late, and she arrives breathless and frazzled. It’s your job to not only provide the best and safest workout possible but also help her feel... View More
…that I listen to.” I remember the day a client told me this. I had just ordered up another round of grueling upper-body exercises. He uttered these words through teeth clenched with determination... View More
An engine has many different mechanical components that lead to a car’s overall performance. Just like engines, incentive programs come in all shapes and sizes. While incentive programs have many... View More
Technology is moving fast. Business owners are always looking for new ways to make their business more profitable and to manage it effectively. One of the most overlooked areas that owners should consider... View More
Editor'sNote: This is part one of a two-part article that addresses onlinelearningfor fitness professionals. This first part addresses onlinedegreeand college certificate programs. ... View More
Weall love this time of the year. The holidays are coming, and New Year'sisright around the corner. Clients will be making their resolutions and justflockingto us, right? Wrong! People are not flocking... View More
