Features

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Training Wheels: Mad libs for trainers
BY Lindsay Vastola
July 15 2013
Many fitness professionals start their career with the noble goal of "helping everyone who wants to live a healthy life." But the truth is, as the saying goes, "You can't be all things to all people."... View More
Career Builder: The power of media
BY Josh Bowen
July 15 2013
The numbers are staggering; 2.8 million social media profiles, 1 billion Facebook posts per day, nearly 500 million Twitter users. We are inundated with media, in particular social media, constantly every... View More
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Jump Start: Recess time!
BY Valorie Ness
July 10 2013
Remember the good ol' days of looking forward to recess? Why oh why have we let that escape us as adults? Our clients work all day and then as their personal trainers we ask them to workout, which... View More
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Functionally Fit: Foam roller snow angels
BY Brian Schiff
July 1 2013
Pectoralis minor tightness coupled with poor scapular control often leads to postural dysfunction and shoulder problems. Improving scapular stabilizer activation and shoulder alignment will reduce rotator... View More
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Training Wheels: Six ways to keep the motivator motivated
BY Lindsay Vastola
July 1 2013
In my September 2011 column, I shared seven ways to motivate your clients beyond just physical results. I wanted to revisit the topic because at some point, being the motivator that our clients depend... View More
The direct impact of metabolic syndrome
BY Brad Schoenfeld
July 1 2013
Metabolic syndrome is rapidly becoming one of the biggest threats to the health and welfare of modern society. In simple terms, metabolic syndrome is a lifestyle disease directly linked to obesity. Clinical... View More
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Entrepreneur: Repeat this monthly and success is guaranteed
BY Cabel McElderry
June 25 2013
When I first speak to a new coaching client one of the very first things we discuss is whether they know and track their average number of leads per month. I know when I began my training business years... View More
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Functionally Fit: Sidestep with elastic resistance
BY Brian Schiff
June 15 2013
In the February 2013 Journal of Orthopaedic and Sports Physical Therapy the sidestep with resistance ranked second on the list. In particular, this exercise had one of the lowest TFL activations thereby... View More
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Training Wheels: The Ps and Qs of partnerships
BY Lindsay Vastola
June 15 2013
Whether you are in a formal business partnership or joint venture with another professional on a service or product you offer, you must be vigilant about laying a strong foundation of the partnership.... View More
Career Builder: The power of the high five
BY Josh Bowen
June 15 2013
It is said that 80 percent of communication is non-verbal. It is also common knowledge that there is a psychological effect to touching. In fact, there are several scientific research articles stating... View More
Jump Start: It’s myo-time
BY Valorie Ness
June 15 2013
The snow is gone. Spring has sprung, summer is quickly approaching if you are in the south like myself we are starting to feel the full impact of summer and you know what that means for many of our... View More
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This is why 'fit' happens
BY Greg Justice
June 7 2013
Why should your client want to know about High Intensity Interval Training (HIIT) and Metabolic Resistance Training (MRT)?... View More
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Functionally Fit: Resisted side lying clam
BY Brian Schiff
June 1 2013
Weakness in the gluteus maximus and gluteus medius is often cited in contributing to patellofemoral pain, IT band problems, hip pathology and even back pain. Furthermore, activating the glutes and minimizing... View More
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Training Wheels: Four ways to generate excitement that generates business
BY Lindsay Vastola
June 1 2013
The most challenging task with launching a new business, program or service often times is generating enough buzz to get your clients, potential or current, so excited about what you have to offer that... View More
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Book Review: Connected - How your friends' friends' friends affect everything you feel, think, and do
BY Lindsay Vastola
June 1 2013
One could argue that what separates the good from the great in our industry, aside from superior knowledge of the science of exercise and the human body, is the ability to effectively connect with people... View More
Technology
Need money to grow? Use technology
BY Tammy Polenz
June 1 2013
You are a fitness entrepreneur. Maybe you have been running your own company for a few years now. It has been filled with lucrative periods, as well as fiscally deficient ones. You understand the current... View More
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Entrepreneur: Sometimes the key to success isn't more revenue
BY Cabel McElderry
May 30 2013
As trainers we're still people and as people we have certain behaviors that are consistent no matter what. First we live in an instant gratification world. Our clients are looking for a near instant solution... View More
Career Builder: Client retention
BY Josh Bowen
May 14 2013
Let's be honest with each other, personal training is a hard industry. It's easy to get in and become a personal trainer, but harder to be great. So have you ever thought about what it takes to be great... View More
Daily deal sites
The truth about daily deal sites for fitness professionals
BY Bryan Ortiz
May 14 2013
It's no secret that daily deal sites such as Groupon and Living Social have changed the way fitness professionals attract new clients. Daily deal sites can be an excellent source of getting new clients... View More
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Functionally Fit: Sliding hip flexor stretch
BY Brian Schiff
May 9 2013
Tightness in the hip flexors, especially the iliopsoas, can have a negative impact on the lumbar spine and pelvic motion. Excessive tightness creates undue stress and shear force on the lumbar spine particularly... View More
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