Weakness in the gluteus maximus and gluteus medius is often cited in contributing to patellofemoral pain, IT band problems, hip pathology and even back pain. Furthermore, activating the glutes and minimizing... View More
The most challenging task with launching a new business, program or service often times is generating enough buzz to get your clients, potential or current, so excited about what you have to offer that... View More
One could argue that what separates the good from the great in our industry, aside from superior knowledge of the science of exercise and the human body, is the ability to effectively connect with people... View More
You are a fitness entrepreneur. Maybe you have been running your own company for a few years now. It has been filled with lucrative periods, as well as fiscally deficient ones. You understand the current... View More
As trainers we're still people and as people we have certain behaviors that are consistent no matter what. First we live in an instant gratification world. Our clients are looking for a near instant solution... View More
Let's be honest with each other, personal training is a hard industry. It's easy to get in and become a personal trainer, but harder to be great. So have you ever thought about what it takes to be great... View More
It's no secret that daily deal sites such as Groupon and Living Social have changed the way fitness professionals attract new clients. Daily deal sites can be an excellent source of getting new clients... View More
Tightness in the hip flexors, especially the iliopsoas, can have a negative impact on the lumbar spine and pelvic motion. Excessive tightness creates undue stress and shear force on the lumbar spine particularly... View More
When I first started my fitness business, I pretty much would train anyone who would pay me for my services and spent a lot of time networking with other local businesses because I was anxious to find... View More
If your clients are anything like mine they are inquisitive and ask a ton of questions. This, of course, is a good thing because it shows they are engaged in their own training (if you aren’t a parent... View More
In many cases, shoulder dysfunction and pain are tied to weakness in the scapular stabilizing musculature. The serratus anterior is an integral part of the force couple working with the upper and... View More
Most of us pursued a profession in fitness because we want to help people. I often hear fitness professionals, especially when they enter the industry, say they would "give away their services for free... View More
One of my favorite genres to read is mindset, particularly as it relates to success in business, in personal goals and in helping my clients succeed. Loren Fogelman, a sports performance consultant, shares... View More
Whether you are a solopreneur or an employer I think the following will be important to you. One of my most important mentors always used the description of a "ticking time bomb" when referring to employees.... View More
Right, wrong or indifferent, our industry has segmented itself in a myriad of directions. Functional training, corrective exercise, CrossFit, bodybuilding, sports specific, the types of fitness programming... View More
Assessing anti-rotation pillar strength is important prior to loading clients’ spines with torsional activity. From a tall plank position, you can assess torsional control by observing this test/exercise.... View More
Fitness training without goal-setting is like peanut butter without the jelly. Where most people stumble, whether we're talking about fitness, personal or professional goals, is that they set themselves... View More
In last month’s article, "Starting Off On The Right Foot," I wrote about the importance of using a set of tools that would streamline your approach to training sessions, while giving you a scientific... View More
Tightness in the chest is a common issue that negatively impacts posture and may contribute to shoulder impingement and dysfunction. In this column, I will reveal how using a compression technique in combination... View More
It's that time of year again -- tax day is right up on us. As I'm sure many of you can probably understand, tax and accounting concerns can be a serious pain-point. It can be difficult to find a professional... View More
