Valorie Ness

Really, it's ok if they go. I know it's never easy for us to see our clients go for whatever reason; albeit the end of the month, the end of a training package, or even the dreaded words uttered by any... View More

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If I have learned anything at all about the nature of personal trainers during my many years in the fitness industry, it is that those of us who choose to stick with it for the long haul do so because... View More

Just for a minute, think back to when you were just learning the skeletal and the muscular systems. You may have been in college and enrolled in an anatomy class or just received your personal trainer... View More

Remember the good ol' days of looking forward to recess? Why oh why have we let that escape us as adults? Our clients work all day and then as their personal trainers we ask them to workout, which... View More

The snow is gone. Spring has sprung, summer is quickly approaching if you are in the south like myself we are starting to feel the full impact of summer and you know what that means for many of our... View More

If your clients are anything like mine they are inquisitive and ask a ton of questions. This, of course, is a good thing because it shows they are engaged in their own training (if you aren’t a parent... View More

In last month’s article, "Starting Off On The Right Foot," I wrote about the importance of using a set of tools that would streamline your approach to training sessions, while giving you a scientific... View More

Trainers, like anyone else, are creatures of habit. So it's not surprising that we can get stuck in the proverbial rut of doing the same tasks over and over again without even thinking (motor learning),... View More

Now that 2013 is in full swing, you should be experiencing a surge in your momentum as a direct result of the amount of goal setting and planning you did last year in preparation for this year. Established... View More

The start of any New Year brings with it renewed hope, energy and the ever present myriad of resolutions by which we pledge to do more, do better and live our lives with more determination. As business... View More

In order to meet the goals, needs, and demands of each person that will walk through our doors we must have a solid understanding and complete mastery of the Nine Governing Principles of Exercise Science.... View More

With the beginning of 2013 looming I am sure many of you have been working on your marketing campaigns and planning how you want your 2013 to play out. But have you sat yourself down in front of the mirror... View More