Motherhood can be tough as it is, and being a working mom can host its own challenges on top of the already busy life of a fitness professional. According to Pew Research, 77% of adults say women have
Technology can help. It provides the data we need to make the good decisions that help us build what we all want — more profitable businesses... View More
Your passion is to help people maintain or regain optimal health and fitness. Under current law and standards, you are only permitted to work with clients who are already fit and healthy or have been... View More
To roll, or not to roll? Foam rollers, massage guns, cupping… when it comes to chronic IT band tension, your clients have likely tried it all... View More
When you think of a hero, who comes to mind? A real-life hero might be described as someone who steps up in a crisis, who is admired for courage or noble qualities, or someone who... View More
Tightness in the hip flexors can lead to muscle imbalances, poor pelvic positioning and even contribute to back pain. This exercise utilizes reciprocal muscle inhibition to facilitate a comfortable, yet... View More
When it comes to online marketing, the default way of thinking for most fitness business owners is that they’re one magic funnel, ad, or campaign away from creating a flood of new business... View More
As fitness professionals, we have probably heard or assumed that resistance training with fROM is superior in every aspect compared to pROM. However, is this the case?... View More
Strong movement requires healthy feet, and healthy feet require daily attention. Acting as our foundation, our feet experience repetitive forces unlike any other part of our body... View More
Just as we coach our clients to measure their goals for success, we too must have our own goals for business, otherwise it’s never going to evolve... View More
If you’re like most business owners, you want more referrals. The problem is, the way we approach getting referrals is usually pretty disconnected with the way that referrals actually happen. Most... View More
Your clients are doing hip bridges, squats and lunges. Your clients are committed; they show up; they do the work; they progress loads, yet something is off. They never “feel” their glutes... View More
Jumping jacks can be a great warmup exercise, or simply a great transition exercise to get clients heart rate elevated.There are endless combinations and here we show just six varieties... View More
Insufficient shoulder strength and poor scapula-thoracic stability can increase injury risk and decrease performance in overhead athletes. This exercise links the shoulder, torso and hips while focusing... View More
Before 1972, approximately 290,000 female athletes played organized sports. After Title IX was implemented, we have seen incredible growth in female participation in organized sports... View More
