There are solid ways to grow your business without spending so much of your time and money. Have you considered that your clients and your time could be your best marketing assets?... View More
Managing your baseline certifications with continuing education is not only a requirement for your field, but also an indicator of your desire to be a competent fitness professional... View More
The axle roll out will facilitate pillar strength and stability from the shoulders to the hips, while teaching the client to maintain a neutral spine... View More
The ability to move efficiently in triple flexion and control the body as it moves to the side is important for injury prevention and performance... View More
Lead the Way Toward Wellness Did you know that interest in wellness is rapidly rising in America? According to the 2022 Mindbody Wellness Index: Fitness Report, nearly 80% of Americans reported in a survey... View More
These exercises involve using a BOSU® NexGen Pro Balance Trainer to improve agility, quickness and cardiovascular fitness and conditioning... View More
The fitness industry is moving into a tremendous epoch. The opportunity to shift the tide to a more diverse and inclusive industry is right now... View More
A long and happy client-trainer relationship is a crucial part of the business of personal training. Having clients that swear by you for years, are willing to pay you your price and get you referrals
Editor’s Note: Almost a year into virtual fitness, Chris Beer hit a slump. She needed something to reenergize her routine as well as expand her perspective as a fitness business consultant... View More
When two (or occasionally more) brands put their heads together and work on a project, something beautiful can happen. Strategic marketing and product partnerships is about two businesses combining sk
You set up your Instagram account, you tested a few Facebook ads and perhaps you even registered your studio on Google My Business hoping to get a few more clicks; however, the leads... View More
Let’s start with a little-known sales secret: all value is perceived value. While one prospective client may value a complimentary session, another may prefer to purchase your paid trial that includ
