PFP
Dec. 28 2023
I sat in a velvet theatre seat, ready to relax, sip my coffee and take in a morning of presentations at Growth Day in L.A... View More
student-849825_1280
Nov. 28 2023
A great tool like the SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis can shift the narrative for you and your company... View More
Screen Shot 2023-09-27 at 10.14.22 AM
Sept. 27 2023
Does the idea of integrating your passion for fitness into the medical model excite you?... View More
GettyImages-1069995244
June 12 2023
In 21 years, I’ve managed to create three things that went viral online. That is one viral piece of content every 7 years... View More
fitness-g4f234b522_640
June 6 2023
Personal trainers often start their careers as employees at a commercial facility... View More
smartphone-570507_640
May 3 2023
I am a success junkie. I love making vision boards, setting goals, hitting achievements, earning income and growing as a leader... View More
Screen Shot 2023-03-21 at 10.38.08 AM
March 21 2023
Personal trainers learn about helping clients and exercise selection in their certifications and education, but one area that is typically overlooked by many new trainers is building a business and a... View More
fit money mindset
Jan. 19 2023
A long-term career in fitness is a calling. Successful trainers are not born; they are forged from hard work, grit and determination... View More
dollar-1362244_640
Jan. 11 2023
I invested in a life-changing seminar on money more than a decade ago. As a newer business owner, it shattered my limiting beliefs... View More
kindle-1867751_640
Jan. 6 2023
Do you know the best investment you can make? It’s an investment in yourself... View More
Screen Shot 2022-12-22 at 10.48.14 AM
Dec. 22 2022
Sometimes it is hard to see the good in what is considered bad. While in the midst of the Covid-19 pandemic, gyms, studios and training centers suffered. According to IHRSA, 47% of jobs in the fitness
Screen Shot 2023-02-09 at 11.14.25 AM
Nov. 11 2022
There are solid ways to grow your business without spending so much of your time and money. Have you considered that your clients and your time could be your best marketing assets?... View More
desk-593327_1280 copy
Nov. 3 2022
When it comes to online marketing, most fitness business owners are pretty limited in what they choose to do... View More
Screen Shot 2022-09-08 at 12.21.55 PM
Sept. 29 2026
For independent fitness professionals, growing a business doesn’t always mean finding more money for advertising or spending more hours on social media. Sometimes one of the best ways to reach new... View More
GettyImages-1144036339
July 10 2025
In order for your business to move forward in the face of adversity, you’ll likely need to shift your perspective a little bit... View More
GettyImages-1267880779
June 2 2021
With vaccine rollouts, people everywhere are excited to finally “get back to normal.” But there isn’t really going to be a return to the way things used to be — and that’s... View More
arm-1284248_1280
Jan. 5 2023
What business skills will you need to learn to grow your income this year?If you’re like most, your answer will be something like “master marketing.”... View More
GettyImages-174623970
March 4 2024
By saying no to opportunities that do not serve personal and business goals, it creates time to pursue ones that do... View More
generic laptop online
Oct. 12 2024
If you can’t attract an audience, you can’t earn a dime online... View More
office-581131_1280
Sept. 30 2020
It can certainly be overwhelming and make even seasoned fitness professionals feel pressured to jump on the virtual bandwagon... View More