In planning my latest Entrepreneur column, I was trying to come up with something that might set me apart from others. While I was thinking about it, it occurred to me that I had been asked the same question... View More
I don't think any serious long-term trainer is without at least one of the Strength Training Anatomy books in his or her library. Built on the reputation of eye-popping illustrations of the human muscular... View More
The blistering heat, the packed lakes and the overflowing movie theaters are always an indication for me that it is summer time! Whether you like summer time or not, it is here, and we in the fitness industry... View More
When reading about building a fitness business, there is a recurring theme that comes from almost every consultant, expert or coach. When you need assistance or feel like you are in over your head...get... View More
Determining whether or not degrees and certifications truly make you a more effective trainer By Mark Roozen Trainers are often proud to let people know about their degrees, their certifications, their... View More
Choosing software to help you run your business is a big decision. There are a lot of options out there, and it is a bit overwhelming figuring out what questions you need to ask, what features you need... View More
It's easy for us to be work-a-holics as we submit to letting our clients schedules dictate ours. Do you finish each day feeling like there never seems to be enough time to work both on and in our businesses... View More
So there I was, coasting along, 35 years old, traveling the world, carefree, connected fully with my passion, and I had a brilliant idea. I was going to ask Amy, who no longer worked for me, to go away... View More
First off, I'm not a vegan...oreven a vegetarian for that matter. However, I, like most health professionals,recognize the health, spiritual and environmental benefit of reducedconsumption of animal products.... View More
One of my favorite shows on television right now is Deal or No Deal. I am sure you have all seen this show. Basically, a contestant chooses a briefcase by random hoping their case holds a one-million-dollar... View More
Oneof the great things about the personal training industry is that it is a young,vibrant business that is growing and evolving every day. To some degree, we arepioneers or trailblazers moving into uncharted... View More
It was January 12, 2010, when I watched in horror as the images of the Haiti earthquake flashed on my television. I purposely do not watch the news, but today I couldn't help myself. I couldn't believe... View More
A well-put-together book withattractive food pictures, WaistlineWorkout is most beneficial for new trainers who might need help puttingtogether nutrition and exercise plans for clients.Written for the... View More
Last month, there was excitement, pressure and high expectations as Kansas and Northern Iowa took the center stage for March Madness! According to the media and the sports channels, Kansas was favored... View More
The neat thing about personal training is that it is just that: personal. It is different for everyone. Getting in shape means something unique to each person that you ask. It might mean losing weight.... View More
I’ve never met a trainer who didn’t profess to love his/her job. However, I’ve seen many trainers drag themselves through the gym door just in time to make the session and offer up a... View More
One of the more recent evolutions in the industry has been the creation of a new niche servicing a demographic that is not only a must for club owners to take note of, but it also represents a potential... View More
Frustration -- that was the look on my old friend’s face as I walked into the club last week and headed up to do my cardio. Irritation -- that was the look on my face because I despise cardio so... View More
People who weigh and measure food, purchase organic produce and avoid food additives are now going to “wellness spas” and injecting hCG, botox and Lipostabil so they can look better. Are you... View More
Personal trainers, by nature, care about helping others. We work hard to help our clients get healthier, fitter and leaner. When they need a push, we push! When they need someone to lean on, we provide... View More
