So many things go into building a successful fitnesstraining business that it is easy to neglect one aspect while working onanother. The-day-to-day work of booking and working with clients can mean thatyou... View More
I have a quote taped to the inside of the notebook by which I live my life. That quote, by Robert Heinlein, reads, "In the absence of clearly defined goals, we become strangely loyal to performing daily... View More
Whether you buy The Impact Body Plan for a client or for yourself, it is a must have. Author Todd Durkin is well on his way to becoming a legend in this industry, and you'll see why once you read this... View More
Look around and it is clear what time of year it is! The cobwebs,plastic skeletons and orange everywhere you look indicate that it's time forHalloween. This weekend, cute little kids in their little costumes... View More
What if every time you trained a client, they walked away not only having had a great workout, but also with a tidbit of information or inspiration to carry with them through the rest of the day? Imagine... View More
I'm going toaddress a subject that I've covered more than a few times: the subject ofcompensation. More specifically, I want to address how personal trainers arecompensated in relation to the financial... View More
I want to talk to you about a topic that's pretty elusive to most health club operators and trainers: converting members into personal training clients. In fact, most health clubs undervalue the benefits... View More
After the initial burst of fitness enthusiasm is over, a client can sometimes get flaky. Suddenly training sessions don't take the precedence they once did, eating gets sloppy, and body fat and circumference... View More
For those with triathlon or cycling clients, this a great book to recommend or keep in your arsenal. The Time-Crunched Cyclist, written by Lance Armstrong's personal cycling coach Chris Carmichael, offers... View More
I know the resistance we, as fitnessprofessionals, have toward selling.Not only do I know it first hand, I understand it. We're notwired tosell. We're wired to help people. Offering assistance comesnaturallyfor... View More
Some of you reading this might be a littletoo young to remember, but there was a comedian back in the '80s when I wasgrowing up named Rodney Dangerfield. He's the guy that used tocomplain about how he... View More
I had a couple of really neat things happen this week at work. We had a client named "Jim" that did incredible things with us a couple of years ago. He is a 47-year -old business owner who is very busy... View More
Have you ever noticed during the times in your life when your personal workouts are stale, you're semi-burnt out, and you wade through your training sessions in rote fashion, that your clients aren't that... View More
Summer has nearly come to an end, people are returning from their vacations, the big rush to get into shape for the beach has justabout drizzled out. So, we need to shake things up a bit. We want to make... View More
info@athletesyoga.com Another great book by Velopress,One-Hour Workouts is a tremendous tool for trainers. With a bike, run or swim workout on each page, trainers can pull expert workouts for endurance... View More
Sometimes our clients need tough love. Your client's spouse, mom, best friend and coworkers are all telling her what she wants to hear: "You've worked hard today. Don't do it if you dont feel like it."... View More
Summer is almost over and it's "Back to School" time again. While parents celebrate their children's return to class and a bit of freedom throughout the day, fitness professionals rejoice at the return... View More
Sure, you can do 50 burpees, 20 jump squats and 20 TRX pull-ups before starting your morning run; you have an arsenal of over 400 movements that involve "the core" and you know theories old and new related... View More
Having the right tool can make all the difference when it comes to getting results for your clients. But with all that's out there, how do you know what the right tools are and when to use them? To answer... View More
Soon after I decided to become an "exercise therapist," I realized that I was in a business where I could guarantee results, and that made me giddy. I had witnessed firsthand that if someone put a physical... View More
