I spoke at a business luncheon this week and my goal was to not onlygenerate business for our studio but also to, in the minds of those in theaudience, create a wide gap between my trainers and what they... View More
If you need some inspiration on ab exercises to integrate into your client's workout, look no further. Abs Revealed is a full-color, full-picture guide to helping your client create the six-pack to keep... View More
As we approach the end of the year, it is common to lookback and come up with Top 10 Lists and Best of Lists etc...In the spirit of Thanksgiving, I thought that I would puttogether a list of my Top 10... View More
George Bernard Shaw once said, "The single biggest problem in communication is the illusion that it has taken place." Ever have a discussion with a client where both of you unknowingly walk away with a... View More
Diet? Yup. Exercise? Yup. Tried that, triedall of it. Nothing works.That's, if not a fair conclusion, certainly an understandableone when itinhabits the belief system of any individual who has attempteddiets... View More
When is the last time you expressed sincere gratitude to each client? To your boss? To your employees? To your co-workers? To everybody who makes what you do possible? Tomorrow is Thanksgiving; consider... View More
So many times in our articles, at least in my articles, Itry to focus on things that will bring value to our personal trainingbusiness. I try to show creative ways toearn new business, keep current business... View More
So many things go into building a successful fitnesstraining business that it is easy to neglect one aspect while working onanother. The-day-to-day work of booking and working with clients can mean thatyou... View More
Whether you buy The Impact Body Plan for a client or for yourself, it is a must have. Author Todd Durkin is well on his way to becoming a legend in this industry, and you'll see why once you read this... View More
I have a quote taped to the inside of the notebook by which I live my life. That quote, by Robert Heinlein, reads, "In the absence of clearly defined goals, we become strangely loyal to performing daily... View More
Look around and it is clear what time of year it is! The cobwebs,plastic skeletons and orange everywhere you look indicate that it's time forHalloween. This weekend, cute little kids in their little costumes... View More
What if every time you trained a client, they walked away not only having had a great workout, but also with a tidbit of information or inspiration to carry with them through the rest of the day? Imagine... View More
I'm going toaddress a subject that I've covered more than a few times: the subject ofcompensation. More specifically, I want to address how personal trainers arecompensated in relation to the financial... View More
I want to talk to you about a topic that's pretty elusive to most health club operators and trainers: converting members into personal training clients. In fact, most health clubs undervalue the benefits... View More
For those with triathlon or cycling clients, this a great book to recommend or keep in your arsenal. The Time-Crunched Cyclist, written by Lance Armstrong's personal cycling coach Chris Carmichael, offers... View More
After the initial burst of fitness enthusiasm is over, a client can sometimes get flaky. Suddenly training sessions don't take the precedence they once did, eating gets sloppy, and body fat and circumference... View More
I know the resistance we, as fitnessprofessionals, have toward selling.Not only do I know it first hand, I understand it. We're notwired tosell. We're wired to help people. Offering assistance comesnaturallyfor... View More
Some of you reading this might be a littletoo young to remember, but there was a comedian back in the '80s when I wasgrowing up named Rodney Dangerfield. He's the guy that used tocomplain about how he... View More
I had a couple of really neat things happen this week at work. We had a client named "Jim" that did incredible things with us a couple of years ago. He is a 47-year -old business owner who is very busy... View More
Have you ever noticed during the times in your life when your personal workouts are stale, you're semi-burnt out, and you wade through your training sessions in rote fashion, that your clients aren't that... View More
