One of the most valuable skills you can have is the ability to react professionally on the fly. In appointment-driven businesses like ours, there is always the potential for confusion and misunderstandings,... View More
If you are a trainer with aspirations of growing your business beyond the limitations of you own production with clients, adopting the mindset of a CEO is critical. I'm of the belief that your business... View More
A thorough read, The Pain-Free Program is a great starting point for any fitness professional who would like to begin delving into the realm of corrective exercise. Written by 2009 PFP Trainer of the Year
I hate using the "R" word. It's almost as if the more times you say it, the more power to it you give. By definition, however, our country is in a recession. We've had several quarters of negative growth,... View More
It's been talked about for years. Should there be a standard, or should it be a free market? Do clients even care about the letters behind your name? Does more mean better? You probably have already taken... View More
Many people enter this field with great intentions. They love exercise and they welcome the opportunity to help others improve their lives and reach their fitness goals. However, not long into actually... View More
78 million of these prospective clients account for over half of the training sessions purchased. They control $2,100,000,000,000 in disposable income, spending more money in health care than any other... View More
One thing I have learned in the fitness industry, as a professional trainer and health club owner, is that when times get hard financially, clients tend to drop off, and people prioritize their money and... View More
The alarms clock bellows "time to wake up" again! You roll out of bed and start the same routine that you have performed (often in your sleep) and get ready to head to the gym. You show up early in the... View More
Harvard Business School has been studying the difference in success for people of similar backgrounds for over 30 years. Their studies find that three percent of people are successful, 30% are moderately... View More
Two trainers are standing side-by-side. Both are fit, attractive, dressed as professionals and have experience in the field of fitness, performance and training. They both have regular clients, are succeeding... View More
As fitness managers, we are reliant upon the efforts of our trainers and staff to make our facilities profitable, our members happy and ensure the success of our club. When asked the secret to his success,... View More
A good trainer serves the client well during the workout, a great trainer serves the client well before, during and after the workout, but an extraordinary trainer does all that and makes such an impact... View More
"Me... speak?" That's the usual response when we are asked to say a few words. We become self-conscious, concerned that, somehow, we won't be able to translate all that we have to say on the subject into... View More
Something needs to be done How often do you wake up, start your day at your computer, surfing the net or reading emails and articles about people who are extraordinary or are achieving tremendous goals... View More
January is the month that separates successful trainers who build lucrative careers from those who never quite find their foothold. The difference is intensity. Some trainers arrive earlier, look better,... View More
Have you ever wondered what makes a great personal fitness trainer? What separates a mediocre personal trainer from an incredible personal trainer? Sort of an important question, right? Here are the four... View More
As a fitness professional, you have an enormous amount of influence in the gym. Your clients hold what you say in high regard, and chances are they work hard outside of the gym so that you aren't disappointed... View More
Have you ever thought about the significance of a mission statement, your personal representation for your existence as a professional? By knowing and understanding your own or your team�s... View More
Have you ever walked into a health club and noticed immediately that everything seemed to flow perfectly, that every single employee you encountered seemed to know their job inside and out and could perform... View More
