As career trainers, we find ourselves in a very “comfortable” situation. We have the benefit of usually knowing who our clients are because we have worked with them for awhile. We know their... View More
Whether you’re just starting out in the fitness industry as a personal trainer or are a seasoned veteran with years of experience, this thought has probably crossed your mind: “Am I maximizing... View More
Kaiser Serajuddin, a frequent PFP columnist/writer and personal trainer, recently got up close and personal about the state of the fitness industry with PFP Editor Shelby Murphy.Listen, learn and let... View More
Over the last few years, one-on-one personal training has solidifi ed its spot as a popular service in the middle and upper income groups. During that same time, the profession of personal training has... View More
If you're like me, you get bombarded with information on the latest and greatest in training - dos and don'ts, how to make more money, how to maximize your time, how to place better ads, how to sell better,... View More
I sought out to investigate the revenue and profit potential of online personal training programs. You know, those online personal training services that promise to broaden your market base and increase... View More
I just read an article at ABC news online on how artificial sweeteners in diet soda can actually cause people to gain weight (from a Purdue University study)! Though not fully researched and proven, your... View More
The Nintendo Wii system also offers an easy-to-use, versatile system to perform some sport-based and aerobic workouts as well as a Dance Dance Revolution dancing simulator. With such games as bowling,... View More
A thorough read, The Pain-Free Program is a great starting point for any fitness professional who would like to begin delving into the realm of corrective exercise. Written by 2009 PFP Trainer of the Year
One of the most valuable skills you can have is the ability to react professionally on the fly. In appointment-driven businesses like ours, there is always the potential for confusion and misunderstandings,... View More
If you are a trainer with aspirations of growing your business beyond the limitations of you own production with clients, adopting the mindset of a CEO is critical. I'm of the belief that your business... View More
I hate using the "R" word. It's almost as if the more times you say it, the more power to it you give. By definition, however, our country is in a recession. We've had several quarters of negative growth,... View More
It's been talked about for years. Should there be a standard, or should it be a free market? Do clients even care about the letters behind your name? Does more mean better? You probably have already taken... View More
Many people enter this field with great intentions. They love exercise and they welcome the opportunity to help others improve their lives and reach their fitness goals. However, not long into actually... View More
78 million of these prospective clients account for over half of the training sessions purchased. They control $2,100,000,000,000 in disposable income, spending more money in health care than any other... View More
One thing I have learned in the fitness industry, as a professional trainer and health club owner, is that when times get hard financially, clients tend to drop off, and people prioritize their money and... View More
The alarms clock bellows "time to wake up" again! You roll out of bed and start the same routine that you have performed (often in your sleep) and get ready to head to the gym. You show up early in the... View More
Harvard Business School has been studying the difference in success for people of similar backgrounds for over 30 years. Their studies find that three percent of people are successful, 30% are moderately... View More
Two trainers are standing side-by-side. Both are fit, attractive, dressed as professionals and have experience in the field of fitness, performance and training. They both have regular clients, are succeeding... View More
As fitness managers, we are reliant upon the efforts of our trainers and staff to make our facilities profitable, our members happy and ensure the success of our club. When asked the secret to his success,... View More
