In the beginning of my training career, I would do everything I could just to keep a steady income. My schedule was dictated by the demand of my clients and with that came the dreaded split shift. I would... View More
In the spirit ofour next issue's focus of building your business, The Go-Giver should be on the bookshelf of all who aspire toachieve any level of success in business and personal growth. The book iswritten... View More
Many fitnessprofessionals are often daunted and overwhelmed by the concept of"marketing." It is often thought of as synonymous with"hard-selling," making quick, pressured sales or simply having agreat... View More
PERSONAL FITNESS PROFESSIONAL (PFP)HELPS THE AMERICAN COUNCIL ON EXERCISE (ACE) REACH ONE MILLION HOURS OF PLEDGED FITNESS TRAINING SERVICES TO NATIONAL GUARD & MILITARY RESERVISTS AND THEIR FAMILIESPFP... View More
Do you ever feel like the weight of the world is on yourshoulders? Do you walk around feeling like nothing will get done unless you doit personally? Do you wish that there were 34 hours in the day instead... View More
We often get so caught up in generating new business that we neglect the relationships we have with our current clients. Whether you hold a book of clients in a gym or are an independent fitness professional... View More
Youare one of several personal trainers at your fitness center, and you wantmembersto notice and, ultimately, train with you. Some of the other trainersonthe floor include bodybuilding champions and fitness... View More
As fitness professionals, we are continually faced withsimilar concerns among our female clientele. They don't want to "bulk up,"they want to "tone" and "lengthen" their muscles, longcardio is the only... View More
Living and working as a busy fitness professional,especially with a non-stop daily schedule from before-sunrise to after-sunset, maynot just lead to exhaustion, but a feeling at the end of the week like... View More
Everytwo or three years we, as certified personal trainers, are required to earn a predeterminednumber of continued education units (CEU) to maintain our certification status.Every recertification period... View More
Much has been written about getting past "plateaus." The concept assumes that at one time, you were actually moving in a positive direction and that you are now... stuck. It is frustrating beyond belief... View More
If you're already familiar withtraining older adults, you know that special considerations need to be takenand program adjustments need to me made. If you're not yet familiar with theneeds of this population,... View More
A friend is going through a divorce that has left her numb and confused. She's not sure she wants to go through with the proceedings. The lawyers are pressuring her to move forward quickly but her heart... View More
This comprehensive guide to avoiding andovercoming running injuries is a must for all fitness professionals who traindistance runners. Beginning with healthy training practices, Running Doc'sGuide to Healthy... View More
I've been battling an out-of-alignment hip, which made itself known through shooting knee pain late in a 14-mile run. This injury, where my right hip was higher than my left, has plagued me for more than... View More
As a certified personal trainer, a good first impression isvital to the success of our business. Our first impression comes in the form ofa personal assessment and provides an opportunity to establish... View More
By now weall know that many athletes, depending on their sport, need carbohydrates tomaximize their performance. In fact, hundreds of studies conducted over thepast several decades have shown that carbohydrates... View More
I was reminded today of an importantcoaching concept that is so relevant to trainers but often overlooked -- theart of getting compliance. One of my clients struggles to lose weight becausethree or four... View More
This month, Dietary Supplement University is "diggingin" to one of the most popular dietary supplements to date. And for goodreason -- there's actually research to support it: Creatine monohydrate. First,some... View More
As the seasons change from winter to spring, it is a natural time of year to "clean up" your life. Your house, your garage and your wardrobe... why not do the same with your business? It seems to be a... View More
