By Topic: Marketing and Sales

The secret to effective marketing is simply to tell better stories!... View More

Consider offering the experience of fitness programs as a core of your business model and begin to let go of standard packages... View More

Robert “Pip” Piparo isn’t just fighting fires in the town of New Brunswick, New Jersey… he’s leading a movement... View More

Get creative to add value to your clients and community... View More

Your best opportunity for lead generation begins with your clients and your referral system... View More

Brook Benten is authentic, relatable and has a gift for connecting with anyone she meets... View More

The old-school days of spending big money running Facebook Ads to cold audiences are over... View More

Online personal training is a great way to reach a wider market and promote your fitness business with something unique... View More

Dustin Maher, founder of Fit Moms For Life, has a gift for building community and he does this by sharing his message of hope and inspiration... View More

It’s important that you take time to plan to take advantage of the opportunities that exist in this new and exciting age of fitness... View More

Most clubs end up focusing so intently on new membership sales because they do such a poor job taking care of current members... View More

I recently met with the owners of a 2,500-sqare foot small group training studio in business about 18 months. As many new studio operators do, their marketing relied on word of mouth, referrals and ad

You might consider making a few key phone calls to people who have the potential to impact your success over the next year... View More

It is imperative that you make your website standout, connect with your visitors and capture more leads. Here are 5 hacks to making a fitness website that can have a direct impact on your business... View More

MIke Z. Robinson, leader of MRZ Fitness, shares his message of strength, excellence and dedication to his craft... View More

A healthy draft requires a systematic approach and constant work... View More

Facebook Live gets better reach and engagement than anything. But going live can be scary for some fitness professionals... View More

Successful messaging is anything that values your audience/followers and ultimately resonates with them... View More

If your fitness content doesn’t Educate, Inspire or Entertain (EIE) your Facebook fans, then it’s probably not worth posting... View More

Take action to start leveraging Instagram for your business... View More