April 24 2007
Ask 10 small business owners, "What is a brand?", and typically, you will get a listing of actual brands, "Coke, Mercedes, Nike." For most people even longtime entrepreneurs defining a brand is quite like... View More
Feb. 22 2007
Growth can only come from reaching greater numbers of people with your valuable message, funneling prospects into clients, utilizing a forum that optimizes the value of your time and continually building... View More
Nov. 21 2006
There are two approaches to weight management the right way and the wrong way. It's this simple. Tune in to any media outlet, and you'll learn all about the wrong way, including restricted calorie dieting,... View More
Sept. 24 2006
Learn How One Personal Trainer Earned One Million Dollars Working Only Three Hours a Day Using a Mind-Blowing Secret! If an unemployed, certified personal trainer, living outside Omaha, Nebraska, was able... View More
Sept. 20 2006
Who are your best prospects? That's a question marketing experts in every arena seek to answer. When it comes to personal trainers and fitness studio operators, the answer to the question is clear. Or... View More
Sept. 20 2006
Smile. Look in the mirror and smile. What do you see? Hopefully teeth. If I asked a million American adults between the ages of seven... View More
Sept. 20 2006
If you want to be perceived as an expert and drive in new customers, nothing has greater impact than delivering a solid, memorable message to a live, qualified audience. Successful seminar leaders know... View More
Sept. 20 2006
As personal trainers, we like to address the concept of change. Everyone in the work force can relate to the word "change" at some level, but... View More
Sept. 20 2006
In last month's article I suggested in order for global change within our industry we needed to raise ourselves to the next level, recognize where our industry is falling short and self-evaluate. In this... View More
Aug. 28 2006
Here at The Boxing Fitness Institute (, we have found that many fitness professionals are barely scraping by. They simply don't know how to market, and don't make marketing... View More
July 21 2006
With Baby Boomer women spending well over a trillion dollars on goods and services a year, the days of women 40+ being ignored by activewear marketers in favor of younger consumers are numbered. BOOM!... View More