The working theme forthis issue of PFP was "Sales Stinks." Notbecause there isanything inherently wrong with selling -- in fact, it's criticalto staying in business --but because most trainers perceive... View More
With fierce competition inthe marketplace, it's getting more difficult to bring in new clients. Now, youcan easily maximize revenue for each of your clients with these 6 easy strategies!You've got your... View More
The Public Speaking Payoff, Part 2: The Work is the second part of Ilene Bergelson's two-part article on successful public speaking events. If you haven't yet, check out Part 1 in the October issue of... View More
Sure, you can do 50 burpees, 20 jump squats and 20 TRX pull-ups before starting your morning run; you have an arsenal of over 400 movements that involve "the core" and you know theories old and new related... View More
There are so many traps, bad habits and status quo behavior that fitness trainers can fall into that this job can just downright suck at times. It's one of the reasons why career burnout so prevalent.... View More
Not everyone wants to be an independent personal trainer or fitness business owner. There's something to be said for working at an awesome club in a great environment, but this inevitably creates a catch-22... View More
If you're into fitness, the rules are in your favor. For several decades, six-figures has been and remains the holy grail for success and achievement; however, the majority of people never hit that level... View More
Here we are yet again at a time of new beginnings. 2010 is almost upon us, and it’s time to trot out our goals for the new year. I’ve found that goal achievement comes from not only creating... View More
It's usually only magicians that are thought to be able to create something out of nothing, but personal trainers can do it, too. And that something we create out of nothing are our personal training sessions.... View More
For an independent trainer, especially one just starting out, using the web is one of the best ways to find new training clients. The people that need training the most are usually the ones that spend... View More
I wish I would have had this book when I first started training; I would have avoided years of stagnation and limited traction. I am, however, glad I have it now. Even as a seasoned trainer (yes, I am... View More
For the past several months, we’ve discussed marketing your fitness business every which way to Sunday, and I admit, sometimes it can be a little overwhelming. Not to worry, though; there’s... View More
If my history serves me correctly, personal training and personal computers both became mainstream at about the same time, somewhere in the mid-1980s. You can call it coincidence if you want, but ever... View More
These days, it seems like everyone is talking about Facebook and Twitter. The problem is that you have Facebook and Twitter accounts and only seem to waste time talking to old high school friends. So are... View More
Setting your hourly rate as a fitness professional can be a bit perplexing to those new to the industry or in business for themselves for the first time. There is a perfect balance of factors to blend... View More
Last issue, we learned the importance of testing for your marketing, what you should be testing and your options to do so. As promised, I will now be showing you how to start knocking around the competition... View More
Have you ever wondered what separates the winners from the losers in the fitness industry? It's got to be something because salaries for full-time trainers range everywhere from less than $30,000 to over... View More
Most fitness pros feel a profound connection with the earth. After all, we're the ones running on the beach, biking on a mountain trail, swimming in a lake or leading a boot camp in a park, so we want... View More
When most of us hear "test," we don't associate it with very many positive things. Testing means performance anxiety, being judged and the very real and quantifi able opportunity for failure.That's why... View More
Most of us have heard the saying, "When one door closes, another door opens." In this economic time, I believe the saying will change to, "When one door closes, the ones beside it have or will be doing... View More
