Things are getting a little sticky, aren't they? The economy will probably get worse before it gets better, and people aren't exactly tripping over themselves to spend money on trainers lately. To most... View More
"Me... speak?" That's the usual response when we are asked to say a few words. We become self-conscious, concerned that, somehow, we won't be able to translate all that we have to say on the subject into... View More
Part 1 - Building relationships with your customers and prospects using auto-responders This is the first article in the Fitness Marketing Makeover series, designed to overhaul your marketing and... View More
In some instances, post-rehab professionals are able to obtain insurance reimbursement for post-rehab services, but it's not easy. There is a criteria the client must meet to have a chance for reimbursement: 1. ... View More
One of the biggest mistakes fitness experts make is failing to stay in contact with their clients and prospects. And even when they do send newsletters to their list, most trainers make serious mistakes... View More
Competition is a good thing. No, there is no typo in this statement. I did not forget the �not.� I firmly believe that competition in business is a good thing... View More
As personal trainers, we�re very used to the one-on-one relationship, but the minute we hang a sign outside our own training studio or gym, things change. Trying to go it alone... View More
They purchase 51% of all personal training sessions, control over two trillion dollars of all disposable income and are being driven your way by chronic disease and the longing for the fountain of youth.... View More
IDEA Health & Fitness Association, a membership organization of health, wellness and fitness professionals worldwide with more than 23,000 members in over 80 countries, continuously polls its members,... View More
Editor’s note: This article is part three of a series outlining steps and concepts for those with the desire to tackle the youth obesity epidemic. ... View More
For the past several years, new fitness trends required facility owners to increase overhead with new equipment, new programming and specialized staff – often with little or no ROI. The logic behind... View More
Editor's note: This article is part 2 of a series outlining steps and concepts for those with the desire to tackle the youth obesity epidemic. [... View More
The formula for success for just about any business or endeavor invariably includes the word "consistent" somewhere in the recipe. As a fitness professional, you tout the absolute necessity of consistency... View More
In some instances, post-rehab professionals are able to obtain insurance reimbursement for post-rehab services, but its not easy. There is a criteria the client must meet to have a chance for reimbursement: 1. ... View More
Friend Trainer The negative image of "Friend" is where many trainers fall into, and it's a trap that's hard to avoid. We all do eventually become very comfortable around our clients, and at that point,... View More
Red, yellow, blue and green walls match the colors of workout T-shirts the kids wear and the exercise balls they use. This is not your typical fitness facility. PowerKidz Youth Fitness Center in Indianapolis... View More
The phone rings at LynnVanDyke.com headquarters. I answer the call with my usual greeting: "Hello, this is Lynn VanDyke. How can I help you?" "Hi, Lynn. I'm Bob, a personal trainer in Missouri,... View More
When I was first asked to write a piece about online marketing for fitness professionals, it seemed easy enough. I mean, that's what I do for a living, right? I consult with personal trainers and others... View More
