May 25 2015
It's so overused, overanalyzed and ruthlessly abused, the word hardly says anything anymore... Marketing. What does it even mean? Well, one thing I can tell you is that, as far as your business and mine... View More
April 25 2015
Isn't it crazy that two words can trigger vivid imagery of extreme action sports and even elicit a physiological response?... View More
Jan. 25 2015
When I think of copywriting and personal trainers I think of that classic Star Trek line, "for God sakes Jim I’m a doctor not a copywriter!"... View More
Dec. 25 2014
It costs too much money to maintain the frequency you need to grow a true fitness brand identity in your local marketplace... View More
Nov. 25 2014
There are a lot of mediums available these days to personal trainers, and all can have their benefits... View More
Nov. 15 2014
Many authors are taking advantage of self-publishing to get as many books out there as possible... View More
social media
June 1 2014
The Share, the Like, the Retweet, the Regram, the Repost, the Comment, the Review, the #Hashtag and the @. Internet marketing certainly has come a long way. Gone are the days of starting a business, running... View More
membership contract
March 7 2014
Leveraging your time is the key to creating more time freedom and more financial freedom. You've heard this but how the heck do you do it? Where do you start? How do you know if you're implementing things... View More
Sept. 1 2012
One thing you have as an independent trainer over the big box gyms is the opportunity to build loyalty within your marketplace. You can establish meaningful relationships with your clients to build a culture... View More
Sept. 1 2012
Creating a presence on the Web is an important component of professional success. According to 1&1 Internet, Inc., 40% of small businesses do not currently have a website, missing the opportunity to reach... View More
Sept. 1 2012
After more than 20 years in fitness, I've noticed the term "coach" has become an industry buzz word. I know many fitness professionals who have simply added the word "coach" to their title to keep in-line... View More
Sept. 1 2012
True Story: Imagine going to your doctor for a yearly physical and the next day while training clients, one of your staff members informs you that your doctor is in the front of the studio wanting to speak... View More
July 1 2012
From time to time, big shifts take place in our industry that make the business of personal training more mainstream, more profitable, more systemized, and in this case, easier to market. In recent years... View More
July 1 2012
For those who are ready to take advantage of the technology, the explosion in smartphone popularity presents an unprecedented opportunity for cost-effective marketing that gets results. According... View More
June 18 2012
Making the decision to start a career in the fitness industry is usually accompanied by daydreams of working with off-season professional athletes and celebrities. While there are a few personal trainers... View More
June 1 2012
Our industry has gone through several rounds of evolution. In the beginning, the business model was built on the one-on-one, 60-minute training session model. Later, team training and shorter 30-minute... View More
June 1 2012
In our culture, social acceptance is fundamental to a person's health and quality of life. Most of us learn this from the day we are born. Rejection has scientifically been proven to be harmful to one's... View More
May 1 2012
If you asked me what I believe is a common characteristic that any successful person likely possesses, it would be tenacity. I'm not one to refer to dictionary definitions, but I think this is a fitting... View More
April 2 2012
Why Belonging to a Mastermind Group or Coaching Program Could Be Exactly What You Need By Pat Rigsby There's a popular saying that says that two heads are better than one. The truth to this old adage is... View More
March 1 2012
There comes a time in most careers when you contemplate your next step. Do you stay in the rank and file and continue to hone your skills, strive for a management position, executive status or perhaps... View More