As much as we are tempted to attract more clients, it is equally important to focus on the relationships you have with your current clientele... View More
The Share, the Like, the Retweet, the Regram, the Repost, the Comment, the Review, the #Hashtag and the @. Internet marketing certainly has come a long way. Gone are the days of starting a business, running... View More
Leveraging your time is the key to creating more time freedom and more financial freedom. You've heard this but how the heck do you do it? Where do you start? How do you know if you're implementing things... View More
Making the decision to start a career in the fitness industry is usually accompanied by daydreams of working with off-season professional athletes and celebrities. While there are a few personal trainers... View More
If you asked me what I believe is a common characteristic that any successful person likely possesses, it would be tenacity. I'm not one to refer to dictionary definitions, but I think this is a fitting... View More
Over the last year at PFP, we have shared with you different perspectives on fitness beyond the gym. The need for our services, expertise and professionalism as fitness professionals is increasingly more... View More
As we journey out of 2011 and embark on a new year, it is fitting that as fitness professionals, we savor the successes we've achieved over the last year and begin to set new goals and strategies for the... View More
With the New Year just around the corner, I thought I would give you the actual FORMULA for quickly and easily getting clients into your fitness business. Mind you, these are not marketing strategies or... View More
It is not always easy to think of new and exciting ways to market your fitness business. Whether you are a personal trainer, run boot camps, or specialize in the most nichespecific segment of the industry,... View More
There is no more effective modality for increasing your visibility and credibility with clients and potential clients than email marketing. If you aren't taking advantage of email marketing, get started!... View More
When I started my business as an at-home personal trainer, before I pulled the trigger on spending any money on any advertising, I began participating in local networking events. I had a few objectives.... View More
It's been nearly five months since I opened my private indoor bootcamp facility. As you can imagine, the first few months were rough, but now we're rolling. I have a great location, a great staff, and... View More
It's so overused, overanalyzed and ruthlessly abused, the word hardly says anything anymore... Marketing. What does it even mean? Well, one thing I can tell you is that, as far as your business and mine... View More
