When it comes to marketing your business, it is highly tempting to promote yourself in every possible way: Instagram, Facebook, YouTube, podcasts, search engines, blogs, you name it. After all, the mo
Wouldn’t it be great if all we had to do in order to grow our business was to purchase some advertisements using our limitless finances that were guaranteed to generate legitimate sales?... View More
I feel like a broken record when I keep saying this past year has been a wild one, but it is simply the truth. It has altered quite a bit when it comes to how we run our fitness businesses... View More
Let’s start with a little-known sales secret: all value is perceived value. While one prospective client may value a complimentary session, another may prefer to purchase your paid trial that includ
Understanding the importance of a website, digital marketing and strong online presence when it comes to growing your fitness membership base... View More
Offering running programs at your club will get guaranteed results. When people get results, they keep coming back, and they bring their friends... View More
Strategies to help fitness professionals, regardless of market or level of expertise, attract quality prospects and convert them into paying, loyal clients... View More