HELPING YOU PROSPER AS A FITNESS PROFESSIONAL
Trainer of the Year
Diversity, Equity and Inclusion
Certifications & Education
Marketing & Sales
New to the Industry
Michael Gelfgot has been in the fitness industry for 15 years. His expertise comes from over 10,000 hours of face-to-face interactions and countless hours of reading and listening to books on what makes humans tick.
4 Steps to Increase Your Performance
May 17 2022
Better management of your day begins with the 4 Disciplines of Execution...
3 Mistakes of Struggling Gyms
April 5 2019
Avoid a few common mistakes and turn your struggle into a success...
5 Reasons You're Not Meeting Your Sales Goals
Dec. 3 2018
5 factors to consider if your team is failing to make sales...
A strategy to increase personal training sales
Feb. 5 2018
Most clubs end up focusing so intently on new membership sales because they do such a poor job taking care of current members...
4 steps to overcome objections
Oct. 1 2017
Learn how to shift your sales conversations to limit prospect objections, using the 4-step GROW model (Goals, Reality, Options, We)...