Dec. 3 2007
My studio, Pilates Reforming New York, has been growing steadily since its inception. One of the building blocks to its success has been creating a working environment that conveys the excitement... View More
Nov. 16 2007
Think of some the most recent personal training ads you've seen. Chances are, they are dense with copy, promising "muscular hypertrophy" and topped with a bicep-flexing photo of the shirtless trainer.... View More
Nov. 16 2007
Note to readers: extended content is in teal. A fellow trainer and studio owner recently asked me to review a marketing piece he created that was generating dismal results. The piece was meant... View More
Nov. 16 2007
It takes passion, knowledge and salesmanship to make it as a personal trainer. Now it's time to use these same competencies to achieve a new personal best in your income, the factor that allows you to... View More
Nov. 7 2007
One of the biggest mistakes fitness experts make is failing to stay in contact with their clients and prospects. And even when they do send newsletters to their list, most trainers make serious mistakes... View More
Oct. 10 2007
When looking at improving your business, your net profit is absolutely critical, as it determines the fiscal success of your business. Obviously, net profit is when you take all your revenue generated... View More
Sept. 24 2007
Being fitness entrepreneurs, whether as studio owners, mangers or independent trainers, we all want to achieve record-setting profits in our personal training businesses. Many people think that by bringing... View More
Aug. 23 2007
From the perspective of your prospects and clients, expertise is not a point of value nor of differentiation, it is merely the minimum criteria to allow you entry into the marketplace. The market does... View More
June 15 2007
As our industry continues to grow, so will the entrance of new fitness professionals and certified trainers into our fitness facilities and wellness centers. Competence is no longer a point of differentiation... View More
April 24 2007
Ask 10 small business owners, "What is a brand?", and typically, you will get a listing of actual brands, "Coke, Mercedes, Nike." For most people — even longtime entrepreneurs — defining a... View More
April 24 2007
Ask 10 small business owners, "What is a brand?", and typically, you will get a listing of actual brands, "Coke, Mercedes, Nike." For most people even longtime entrepreneurs defining a brand is quite like... View More
Feb. 22 2007
Growth can only come from reaching greater numbers of people with your valuable message, funneling prospects into clients, utilizing a forum that optimizes the value of your time and continually building... View More
Nov. 21 2006
There are two approaches to weight management the right way and the wrong way. It's this simple. Tune in to any media outlet, and you'll learn all about the wrong way, including restricted calorie dieting,... View More
Sept. 24 2006
Learn How One Personal Trainer Earned One Million Dollars Working Only Three Hours a Day Using a Mind-Blowing Secret! If an unemployed, certified personal trainer, living outside Omaha, Nebraska, was able... View More
Sept. 20 2006
In last month's article I suggested in order for global change within our industry we needed to raise ourselves to the next level, recognize where our industry is falling short and self-evaluate. In this... View More
Sept. 20 2006
Who are your best prospects? That's a question marketing experts in every arena seek to answer. When it comes to personal trainers and fitness studio operators, the answer to the question is clear. Or... View More
Sept. 20 2006
Smile. Look in the mirror and smile. What do you see? Hopefully teeth. If I asked a million American adults between the ages of seven... View More
Sept. 20 2006
If you want to be perceived as an expert and drive in new customers, nothing has greater impact than delivering a solid, memorable message to a live, qualified audience. Successful seminar leaders know... View More
Sept. 20 2006
As personal trainers, we like to address the concept of change. Everyone in the work force can relate to the word "change" at some level, but... View More
Aug. 28 2006
Here at The Boxing Fitness Institute (, we have found that many fitness professionals are barely scraping by. They simply don't know how to market, and don't make marketing... View More