By Topic: Marketing and Sales

In some instances, post-rehab professionals are able to obtain insurance reimbursement for post-rehab services, but its not easy. There is a criteria the client must meet to have a chance for reimbursement: 1. ... View More

[Read Part 2 - Avoiding negative images] Like tennis bad-boy Andre Agassi was famous for saying, "Image is everything.€VbCrLf... View More

Friend Trainer The negative image of "Friend" is where many trainers fall into, and it's a trap that's hard to avoid. We all do eventually become very comfortable around our clients, and at that point,... View More

Red, yellow, blue and green walls match the colors of workout T-shirts the kids wear and the exercise balls they use. This is not your typical fitness facility. PowerKidz Youth Fitness Center in Indianapolis... View More

The phone rings at LynnVanDyke.com headquarters. I answer the call with my usual greeting: "Hello, this is Lynn VanDyke. How can I help you?" "Hi, Lynn. I'm Bob, a personal trainer in Missouri,... View More

When I was first asked to write a piece about online marketing for fitness professionals, it seemed easy enough. I mean, that's what I do for a living, right? I consult with personal trainers and others... View More

>>Missed Part 1? Click here to read it! Bouncing Bouncing is term I introduced into personal training because... View More

Since your training session is the actual product you're selling as a personal trainer, paying attention to how it's designed is one of your most important tasks. The goal of any trainer that wants to... View More

Personal trainers are experts in developing workouts that work, but creating ads is a whole different skill set that most trainers learn by trial and error and at a high cost of time and dollars. Are you... View More

Pop quiz, hot shot: What do MTV, Trader Joe's and the iPod have in common? Yes, of course, they're all now ubiquitous and make our lives much more agreeable. But to us, the most interesting thing about... View More

There's an old saying that you can get it cheap, fast and high-quality, as long as you pick any two of the three. But with new guerilla marketing techniques, you can truly have it all. What Is Guerilla... View More

Most fitness professionals not only want to grow but also excel in their chosen fitness field and be recognized for their accomplishments. Being provided with opportunities to develop both professionally... View More

The American Council on Exercise (ACE) has completed its annual survey of its extensive worldwide network of personal trainers, group fitness experts, advanced health and fitness specialists and lifestyle... View More

Thanks to today's relatively cheap technology, every fitness expert has the potential to be an online celebrity. From YouTube videos to blogs, you have the opportunity to be discovered by countless potential... View More

One of the most rewarding things about being a personal trainer is the experience of positively impacting your clients' lives. It is even more inspiring when you see this impact being spread through your... View More

The goal of all local marketing initiatives — and the goal of this article — is to help you drive in new business. So how can small businesses avoid the common local marketing pitfalls that... View More

As personal trainers, were very used to the one-on-one relationship, but the minute we hang a sign outside our own training studio or gym, things change. Trying to go it alone isnt just lonely it can be... View More

My studio, Pilates Reforming New York, has been growing steadily since its inception. One of the building blocks to its success has been creating a working environment that conveys the excitement... View More

It takes passion, knowledge and salesmanship to make it as a personal trainer. Now it's time to use these same competencies to achieve a new personal best in your income, the factor that allows you to... View More

Think of some the most recent personal training ads you've seen. Chances are, they are dense with copy, promising "muscular hypertrophy" and topped with a bicep-flexing photo of the shirtless trainer.... View More