When I think of copywriting and personal trainers I think of that classic Star Trek line, "for God sakes Jim I’m a doctor not a copywriter!"... View More
After more than 20 years in fitness, I've noticed the term "coach" has become an industry buzz word. I know many fitness professionals who have simply added the word "coach" to their title to keep in-line... View More
Creating a presence on the Web is an important component of professional success. According to 1&1 Internet, Inc., 40% of small businesses do not currently have a website, missing the opportunity to reach... View More
True Story: Imagine going to your doctor for a yearly physical and the next day while training clients, one of your staff members informs you that your doctor is in the front of the studio wanting to speak... View More
For those who are ready to take advantage of the technology, the explosion in smartphone popularity presents an unprecedented opportunity for cost-effective marketing that gets results. According... View More
Why Belonging to a Mastermind Group or Coaching Program Could Be Exactly What You Need By Pat Rigsby There's a popular saying that says that two heads are better than one. The truth to this old adage is... View More
There comes a time in most careers when you contemplate your next step. Do you stay in the rank and file and continue to hone your skills, strive for a management position, executive status or perhaps... View More
PFP Editor Lindsay Vastola asked several industry leaders to narrow down the top five strategies they believe have been instrumental in their success as fitness professionals. Here is what they had to... View More
Purchasing the right insurance coverage is as important to your business's financial health as exercise and eating right are to your physical health. While other activities may be more enjoyable, taking... View More
On-site corporate fitness is a great addition to any employee benefits program and is becoming more popular every day. Corporate fitness boot camps provide employers with healthier, happier and more productive... View More
There are many potential opportunities tobuild your fitnessbusinessoutside of pure 'face-to-face' training. You justneedto look outside the box to find these easy to implementoptions.In fact, you could... View More
My first experience with corporatefitness was whenI was speaking with oneof my clients about howmany of his employeesdid not exercise much orfelt they couldn't afford a private personal trainer. Isuggested... View More
One thing you have as an independent trainer over the big box gyms is the opportunity to build loyalty within your marketplace. You can establish meaningful relationships with your clients to build a culture... View More
From time to time, big shifts take place in our industry that make the business of personal training more mainstream, more profitable, more systemized, and in this case, easier to market. In recent years... View More
Our industry has gone through several rounds of evolution. In the beginning, the business model was built on the one-on-one, 60-minute training session model. Later, team training and shorter 30-minute... View More
In our culture, social acceptance is fundamental to a person's health and quality of life. Most of us learn this from the day we are born. Rejection has scientifically been proven to be harmful to one's... View More
The biggest challenge that most personal training gyms face is not a matter of prospecting, lead generation or marketing -- rather, they face a problem of retention. Client retention boils down... View More
