March 1 2012
The biggest challenge that most personal training gyms face is not a matter of prospecting, lead generation or marketing -- rather, they face a problem of retention. Client retention boils down... View More
Feb. 3 2012
On-site corporate fitness is a great addition to any employee benefits program and is becoming more popular every day. Corporate fitness boot camps provide employers with healthier, happier and more productive... View More
Feb. 3 2012
This article is timely, as just last month I ran an industry survey to more than 50,000 fitness trainers who subscribe to my email messages.The results of the survey might come as a shock to you.More than... View More
Feb. 3 2012
Over the last year at PFP, we have shared with you different perspectives on fitness beyond the gym. The need for our services, expertise and professionalism as fitness professionals is increasingly more... View More
Feb. 3 2012
PFP Editor Lindsay Vastola asked several industry leaders to narrow down the top five strategies they believe have been instrumental in their success as fitness professionals. Here is what they had to... View More
Feb. 3 2012
Purchasing the right insurance coverage is as important to your business's financial health as exercise and eating right are to your physical health. While other activities may be more enjoyable, taking... View More
Jan. 25 2012
As we journey out of 2011 and embark on a new year, it is fitting that as fitness professionals, we savor the successes we've achieved over the last year and begin to set new goals and strategies for the... View More
Jan. 25 2012
With the New Year just around the corner, I thought I would give you the actual FORMULA for quickly and easily getting clients into your fitness business. Mind you, these are not marketing strategies or... View More
Jan. 25 2012
It is not always easy to think of new and exciting ways to market your fitness business. Whether you are a personal trainer, run boot camps, or specialize in the most nichespecific segment of the industry,... View More
Aug. 17 2011
It's been nearly five months since I opened my private indoor bootcamp facility. As you can imagine, the first few months were rough, but now we're rolling. I have a great location, a great staff, and... View More
Aug. 1 2011
There are many potential opportunities tobuild your fitnessbusinessoutside of pure 'face-to-face' training. You justneedto look outside the box to find these easy to implementoptions.In fact, you could... View More
Aug. 1 2011
C ontrary to popular belief,the best fitness marketing systemsare not just about running Facebook ads or doing "Deal oftheDay" promotions.Don't get me wrong -- on my blog alone I give away and teachseveral... View More
Aug. 1 2011
My first experience with corporatefitness was whenI was speaking with oneof my clients about howmany of his employeesdid not exercise much orfelt they couldn't afford a private personal trainer. Isuggested... View More
Aug. 1 2011
It is an exciting era to be a part of the fitness industry. Our businessesno longer need be confined to the walls of a studio or a gym; there are opportunitiesonline, in the corporate setting, outdoors,... View More
July 20 2011
If you'renew to the fitness profession or a veteran seeking to reinvigorate your fitnessbusiness, there is one piece of advice to take seriously: find your niche.Many fitnessprofessionals become misdirected... View More
June 22 2011
WhenI was first certified, I was under the impression thatmyknowledge base and my ability to identify muscularimbalancewas going to help me get more clients.Iwas wrong and ultimately felt frustrated by... View More
April 25 2011
Theinternet is strange in that you can express desires you couldn't or wouldn'tadmit to anyone else, anywhere else. Googlehas become everyone's best friend.Thismatters because we can get accurate and almost... View More
March 23 2011
In my last column, I gave you the blueprint for getting boatloads of clients into your fitness business by getting lead boxes into local businesses (plus, it's also an awesome way to grow your email list... View More
Feb. 28 2011
Therewas a time when I was once an innocent trainer with a very humble view of whatit meant to make it in the fitness business. I was looking at what everyoneelse was doing and based my plans off of that.... View More
Jan. 31 2011
As we become established fitness instructors, we search for new ways to increase our business and our presence in the industry. One way that many have tried, with varying degrees of success, is to publish... View More