By Topic: Marketing and Sales

From time to time, big shifts take place in our industry that make the business of personal training more mainstream, more profitable, more systemized, and in this case, easier to market. In recent years... View More

Making the decision to start a career in the fitness industry is usually accompanied by daydreams of working with off-season professional athletes and celebrities. While there are a few personal trainers... View More

Our industry has gone through several rounds of evolution. In the beginning, the business model was built on the one-on-one, 60-minute training session model. Later, team training and shorter 30-minute... View More

In our culture, social acceptance is fundamental to a person's health and quality of life. Most of us learn this from the day we are born. Rejection has scientifically been proven to be harmful to one's... View More

If you asked me what I believe is a common characteristic that any successful person likely possesses, it would be tenacity. I'm not one to refer to dictionary definitions, but I think this is a fitting... View More

Why Belonging to a Mastermind Group or Coaching Program Could Be Exactly What You Need By Pat Rigsby There's a popular saying that says that two heads are better than one. The truth to this old adage is... View More

There comes a time in most careers when you contemplate your next step. Do you stay in the rank and file and continue to hone your skills, strive for a management position, executive status or perhaps... View More

The biggest challenge that most personal training gyms face is not a matter of prospecting, lead generation or marketing -- rather, they face a problem of retention. Client retention boils down... View More

PFP Editor Lindsay Vastola asked several industry leaders to narrow down the top five strategies they believe have been instrumental in their success as fitness professionals. Here is what they had to... View More

Purchasing the right insurance coverage is as important to your business's financial health as exercise and eating right are to your physical health. While other activities may be more enjoyable, taking... View More

On-site corporate fitness is a great addition to any employee benefits program and is becoming more popular every day. Corporate fitness boot camps provide employers with healthier, happier and more productive... View More

This article is timely, as just last month I ran an industry survey to more than 50,000 fitness trainers who subscribe to my email messages.The results of the survey might come as a shock to you.More than... View More

Over the last year at PFP, we have shared with you different perspectives on fitness beyond the gym. The need for our services, expertise and professionalism as fitness professionals is increasingly more... View More

As we journey out of 2011 and embark on a new year, it is fitting that as fitness professionals, we savor the successes we've achieved over the last year and begin to set new goals and strategies for the... View More

With the New Year just around the corner, I thought I would give you the actual FORMULA for quickly and easily getting clients into your fitness business. Mind you, these are not marketing strategies or... View More

It is not always easy to think of new and exciting ways to market your fitness business. Whether you are a personal trainer, run boot camps, or specialize in the most nichespecific segment of the industry,... View More

It's been nearly five months since I opened my private indoor bootcamp facility. As you can imagine, the first few months were rough, but now we're rolling. I have a great location, a great staff, and... View More

C ontrary to popular belief,the best fitness marketing systemsare not just about running Facebook ads or doing "Deal oftheDay" promotions.Don't get me wrong -- on my blog alone I give away and teachseveral... View More

My first experience with corporatefitness was whenI was speaking with oneof my clients about howmany of his employeesdid not exercise much orfelt they couldn't afford a private personal trainer. Isuggested... View More

It is an exciting era to be a part of the fitness industry. Our businessesno longer need be confined to the walls of a studio or a gym; there are opportunitiesonline, in the corporate setting, outdoors,... View More