As we become established fitness instructors, we search for new ways to increase our business and our presence in the industry. One way that many have tried, with varying degrees of success, is to publish... View More

In January, I find myself preaching about the value of goingback to "basics" with my clients. There is so much madnesssurrounding New Year's Resolutions that it is hard to remember that the basicsnever... View More

What do Katy Perry, Catherine Zeta Jones, and a gecko lizard have in common? Before your mind jumps to some perverted fantasy, let me tell you what I’m getting at: All three of them are spokespeople... View More

During this time of year, we are placing many things in abox and wrapping them up to look great. The only think we cannot keep in thebox this part of the year is our creativity! We, as professional trainers,... View More

Diet? Yup. Exercise? Yup. Tried that, triedall of it. Nothing works.That's, if not a fair conclusion, certainly an understandableone when itinhabits the belief system of any individual who has attempteddiets... View More

I'm going toaddress a subject that I've covered more than a few times: the subject ofcompensation. More specifically, I want to address how personal trainers arecompensated in relation to the financial... View More

I want to talk to you about a topic that's pretty elusive to most health club operators and trainers: converting members into personal training clients. In fact, most health clubs undervalue the benefits... View More

I'm sure you've heard it a million times: "Don’t give away your services. It devalues you as a professional. Doctors don't give away their time." As a professional, you should charge your normal... View More

Talk might be cheap, but public speaking is good for the bottom line. Premier voices in our industry are now recognized worldwide: JC Santana, Paul Chek, Bob Esquerre and so many others. Have you heard... View More

A slowdown in attendance only makes it all the more important that you pick up the pace on promoting your studio. Keep catering to your target market, but cast a wider net to capture a greater audience.... View More

The concept of bartering is not new. Over the years, I have bartered services for things like accounting, catering, ad space and photography. I view it somewhat like a marriage: It's rarely ever an equal... View More

I believe in adding onvalue rather than cutting my price. Like you, Icharge a fair price formy services and give clients every penny's worth.Communicating that valueto a prospect is easy when they are... View More

I know the resistance we, as fitnessprofessionals, have toward selling.Not only do I know it first hand, I understand it. We're notwired tosell. We're wired to help people. Offering assistance comesnaturallyfor... View More

The working theme forthis issue of PFP was "Sales Stinks." Notbecause there isanything inherently wrong with selling -- in fact, it's criticalto staying in business --but because most trainers perceive... View More

With fierce competition inthe marketplace, it's getting more difficult to bring in new clients. Now, youcan easily maximize revenue for each of your clients with these 6 easy strategies!You've got your... View More

The Public Speaking Payoff, Part 2: The Work is the second part of Ilene Bergelson's two-part article on successful public speaking events. If you haven't yet, check out Part 1 in the October issue of... View More

Sure, you can do 50 burpees, 20 jump squats and 20 TRX pull-ups before starting your morning run; you have an arsenal of over 400 movements that involve "the core" and you know theories old and new related... View More

There are so many traps, bad habits and status quo behavior that fitness trainers can fall into that this job can just downright suck at times. It's one of the reasons why career burnout so prevalent.... View More

Not everyone wants to be an independent personal trainer or fitness business owner. There's something to be said for working at an awesome club in a great environment, but this inevitably creates a catch-22... View More

If you're into fitness, the rules are in your favor. For several decades, six-figures has been and remains the holy grail for success and achievement; however, the majority of people never hit that level... View More