Social media can be your ticket to free advertising if you know how to use it. But you’ve got to stand out to get noticed. How do you make that happen with so much ‘noise’ out there?
It seems nearly everyone is a ‘coach’ of some sort, so how do you, a ‘real’ coach, get the attention and clients you deserve? In this article, I’ll share some secrets to winning the attention of your perfect client. I’ll also share how you can spin an idea ten different ways to get maximum mileage from your time spent on what could be the black hole of social media.
First, you need to know who you are and what you have to offer. You need to have a consistent message that speaks to your perfect customer. Every social media posting should be presented in such a way that the follower knows what you’re about and how you can help them.
Don’t be afraid to repeat yourself and your message. After all, not every posting gets seen by every follower, so make sure you’re clear about what you stand for. This isn’t to say you can’t have variety in your postings. Go ahead and post your dog’s picture, a snap from your beach holiday, your favorite muffin recipe, a moving quote or whatever lights your fire. Just make sure that you find a way to tie it all together into your message.
A common mistake is to assume that your followers or readers know what services you have to offer. The goal of any posting is to move the follower off social media and into a conversation with you. Regularly provide a CTA (call to action). This can be to message you directly or you can direct readers to a hyperlink in your bio.
Above all, all of your postings should be designed to increase the KLT (know, like, trust) factor. If you can enter the conversation in the heads of your audience, describe their problem better than they can and use the same words as they would use, you will skyrocket the KLT factor. Developing the KLT factor can be done in your posts, but the place to really grab attention is to use the live broadcast features of Instagram and Facebook.
What’s great about the ability to go live is that this separates the real players from the wanna-be’s. Even if you’re an introvert like myself, you can shine on social media with some practice and just a few tips. Doing live video is not necessarily easy but it can become easier with practice.
Be prepared before you start. You may even do a practice on just video before you go live. In addition to your message, you can check things like your sound and lighting and even things like what may be in the background; is it your unmade bed?
Have some written bullet points within your view so if you get flustered you can refer to them to stay on track.
Plan on giving 3-5 tips to the viewer, any more and the message will likely get lost. Start with shorter live broadcasts at first.
It’s a bit of a dance to keep people engaged while still being able to deliver your message. Greet those that join you and keep an eye on the comments. People are more likely to stay on the broadcast with you if you’ve recognized that they are there. The comments may distract you from your message or CTA, so keep returning to your notes to deliver your message.
Once you have a bit of practice, you can go live simultaneously on both IG and FB platforms. Make sure that you tell your viewers that you’re going live in two places so if you’re engaging with a viewer on one platform, the people on the other platform will understand.
Place your recording devices close together so you can make eye contact for both. I typically will use the webcam of my laptop for FB live and place my iPhone beside it for IG live. This helps me stay engaged with both audiences.
Announce when you’re going live or go live at a similar time regularly. This will help your audience know when to expect you and increase the likelihood that they’ll show up for you.
Over-sharing is a good way to lose your audience. Be strategic with your broadcasts and only share when you have a solid message.
Be enter-training. Come to the broadcast with good energy and even some humor. Imagine yourself in someone’s living room, not in a lecture hall.
Keep that ONE perfect customer in mind when doing live broadcasts. You are speaking to their pain specifically. Don’t imagine speaking to a group – this will help you make a connection with individuals.
At the end of the day, you just have to go for it. Live video is a bit intimidating at first. Just take a big breath and do it. Fuel your motivation to get on live by the pain of your potential client; you can’t be of service if you don’t get noticed.
Ultimately, you want to appear to be everywhere on social media. After some practice going live, you can take that content to:
- Make a YouTube video
- Make an IGTV video
- Make a FB
- Do an IG post
- Make a blog post
- Post on LinkedIn
- Post to Twitter
- Make a Pinterest post
- Use the content in a podcast
- Re-spin the idea
Do not re-invent the wheel. If a message is well received, use it over and over again.