As I’ve watched the industry evolve, particularly over the last 3 years as editor of PFP, I see the industry continue to move in two paradoxical directions. In one direction, the number of seemingly... View More
Just as the adage says, 'it takes a village' to raise a child... the same can be said about your fitness business. Whether you're a one-trainer show, a small studio or multi-million dollar facility, you'll... View More
As fitness professionals, part of our job description is to motivate and inspire our clients to discover their best inner and outer self. But what happens when you, as the motivator, need motivating? Inevitably,... View More
Email marketing, when executed correctly, can be an incredibly valuable and cost-effective marketing tool for your business. To maximize sales, marketing a special program or promotion needs to be methodic... View More
Every fitness business, whether a one-on-one personal training model, group fitness or a traditional monthly gym needs to have a solid client funnel system that is a proven system to convert a client from... View More
Diversifying the services or products your business offers can either be your Achilles heel or your ticket to success. Having multiple profit centers or revenue streams (whichever you prefer to call it)... View More
If you own a small group training studio or boot camp, successfully selling higher-priced memberships and programs requires a different approach than selling big-box gym memberships or even personal training... View More
As consumers, we often have our "wishlists" from the companies we buy from. Maybe we want the product in a different color or to have new options; we wish the company's website was more user-friendly or... View More
Most of our clients are conditioned to believe in an artificial definition of success. Most clients come to us seeking what they believe to be their goal, but in fact is their desired result. They want... View More
We spend nearly our whole lives being schooled; for our first 18-plus years, lesson plans, arguably, set the pace of our most impressionable time of life. While we're taught the practice of hypothesis,... View More
I recentlycalled my bank to contest a duplicate ATM fee that I was incorrectly chargedbecause the ATM was malfunctioning. I wasn't anticipating it to take more thanabout 5 or 10 minutes of my time; unfortunately,... View More
The start of the New Year always brings a sense of excitement, hopefulness, and it's a great time to give our business mindset a fresh start. However, it's easy to fall into some common traps. Here are... View More
There comes a point in every fitness professional's career where there is a realization that there are clients you love to train and others you dread. Many trainers fall into the trap of taking "any client... View More
The end of the year is the perfect time of year to set aside time to reflect on the last 12 months and set-up your action and goal plan for the coming year. Here is a quick checklist to help make your... View More
The fitness industry is in need of a major makeover; a marketing makeover. The fitness industry, in the eyes of the greater public, continues to be branded by images of spandex, fake tans, perfectly articulated... View More
It often seems as if getting “certified” has become an accessory perfect for the person who “loves to work out.” To be completely transparent (and blunt), I cringe every time someone,... View More
If you're eager to start your own fitness business, it's important that you not get hung-up on many of the details that may keep you from simply taking action. Too many aspiring fitness entrepreneurs focus... View More
I meet several newly certified trainers who find it difficult to get their first "chance" at training clients. Whether as an independent trainer starting a business or getting hired at a facility, many... View More
If there is one industry that changes what is "in style" more often than fashion -- it's fitness. We use fashion and style as a way to express ourselves and even to make a statement. Fitness really... View More
I was listening to a New York City-area morning talk radio show last week and one of the featured segments was about the fastest growing professions in New York City. Fitness training was ranked the fourth... View More
