By Topic: Business Solutions

This column will address two uniquely different but very important things. Both which I believe can be addressed by continually asking yourself if your business fulfills one very important question. But... View More

You've hit that significant mark in your business where you realize that you can't do it alone and are considering hiring your first employee. Maybe you need an assistant who can take on the burden of... View More

If you're like me, you have probably experienced or often suffer from Shiny Ball Syndrome. It typically occurs in ambitious individuals and is particularly plaguing to those of us in the fitness industry... View More

Just a couple of years ago my team and I decided to have a very bold statement made into vinyl lettering and placed on the wall in the reception area at One-to-1 Fitness. "To help 10,000 residents reach... View More

Whether you're in business for yourself, work for someone else or just getting started in the industry -- there is one element of the fitness profession that should be understood: you are a marketer... View More

If each and every one of our clients immediately complied with our fitness programming, adhered to our sound nutritional and lifestyle advice and embraced the positive mindset that would set them up for... View More

I have a growing reputation in the fitness industry it seems, as a business systems expert. I don't know how this happened, for as long as I can remember I found myself confounded and confused about how... View More

As I’ve watched the industry evolve, particularly over the last 3 years as editor of PFP, I see the industry continue to move in two paradoxical directions. In one direction, the number of seemingly... View More

Just as the adage says, 'it takes a village' to raise a child... the same can be said about your fitness business. Whether you're a one-trainer show, a small studio or multi-million dollar facility, you'll... View More

I think today more than ever all that matters is the experience people have when they walk through your door. Even great results won’t be enough to keep them coming back if they don’t feel... View More

As fitness professionals, part of our job description is to motivate and inspire our clients to discover their best inner and outer self. But what happens when you, as the motivator, need motivating? Inevitably,... View More

Email marketing, when executed correctly, can be an incredibly valuable and cost-effective marketing tool for your business. To maximize sales, marketing a special program or promotion needs to be methodic... View More

Just about every new trainer I meet shows me their website. Most times it’s focused around them and doesn’t meet the criteria to attract people that don’t know them already. Unfortunately... View More

Now more than ever independent fitness professionals can start their own businesses on very limited budgets... View More

Every fitness business, whether a one-on-one personal training model, group fitness or a traditional monthly gym needs to have a solid client funnel system that is a proven system to convert a client from... View More

Diversifying the services or products your business offers can either be your Achilles heel or your ticket to success. Having multiple profit centers or revenue streams (whichever you prefer to call it)... View More

It's funny, but I'm sure you will agree, that as a coach there are times when you become your own student. Here's what I mean by that: every year I either attend or present at the annual Fitness Business... View More

If you own a small group training studio or boot camp, successfully selling higher-priced memberships and programs requires a different approach than selling big-box gym memberships or even personal training... View More

The main emphasis of this article is to provide the perspective entrepreneur with a better grasp on the various costs involved in opening and operating a profitable personal training studio. The tasks... View More

Leveraging your time is the key to creating more time freedom and more financial freedom. You've heard this but how the heck do you do it? Where do you start? How do you know if you're implementing things... View More