I have a growing reputation in the fitness industry it seems, as a business systems expert. I don't know how this happened, for as long as I can remember I found myself confounded and confused about how... View More
As I’ve watched the industry evolve, particularly over the last 3 years as editor of PFP, I see the industry continue to move in two paradoxical directions. In one direction, the number of seemingly... View More
Just as the adage says, 'it takes a village' to raise a child... the same can be said about your fitness business. Whether you're a one-trainer show, a small studio or multi-million dollar facility, you'll... View More
I think today more than ever all that matters is the experience people have when they walk through your door. Even great results won’t be enough to keep them coming back if they don’t feel... View More
As fitness professionals, part of our job description is to motivate and inspire our clients to discover their best inner and outer self. But what happens when you, as the motivator, need motivating? Inevitably,... View More
Email marketing, when executed correctly, can be an incredibly valuable and cost-effective marketing tool for your business. To maximize sales, marketing a special program or promotion needs to be methodic... View More
Just about every new trainer I meet shows me their website. Most times it’s focused around them and doesn’t meet the criteria to attract people that don’t know them already. Unfortunately... View More
Every fitness business, whether a one-on-one personal training model, group fitness or a traditional monthly gym needs to have a solid client funnel system that is a proven system to convert a client from... View More
Diversifying the services or products your business offers can either be your Achilles heel or your ticket to success. Having multiple profit centers or revenue streams (whichever you prefer to call it)... View More
It's funny, but I'm sure you will agree, that as a coach there are times when you become your own student. Here's what I mean by that: every year I either attend or present at the annual Fitness Business... View More
If you own a small group training studio or boot camp, successfully selling higher-priced memberships and programs requires a different approach than selling big-box gym memberships or even personal training... View More
The main emphasis of this article is to provide the perspective entrepreneur with a better grasp on the various costs involved in opening and operating a profitable personal training studio. The tasks... View More
Leveraging your time is the key to creating more time freedom and more financial freedom. You've heard this but how the heck do you do it? Where do you start? How do you know if you're implementing things... View More
As consumers, we often have our "wishlists" from the companies we buy from. Maybe we want the product in a different color or to have new options; we wish the company's website was more user-friendly or... View More
Too often when I review promotional emails, scripts, copy or ideas from new coaching clients I read emails that are full of detail and devoid of emotion, reason or fulfill the question of, why? As fitness... View More
Most of our clients are conditioned to believe in an artificial definition of success. Most clients come to us seeking what they believe to be their goal, but in fact is their desired result. They want... View More
We spend nearly our whole lives being schooled; for our first 18-plus years, lesson plans, arguably, set the pace of our most impressionable time of life. While we're taught the practice of hypothesis,... View More
When I speak to a new coaching client they always want to know the best method to get more clients right now. In today's world, technology provides so many viable new options for marketing than were previously... View More
I recentlycalled my bank to contest a duplicate ATM fee that I was incorrectly chargedbecause the ATM was malfunctioning. I wasn't anticipating it to take more thanabout 5 or 10 minutes of my time; unfortunately,... View More
