"Simplicity is the ultimate form of sophistication" is an appropriate mantra for any business, especially for those in the fitness industry... View More
One of the pitfalls I see with many clients when starting a new program, whether it's a boot camp or personal training program, is that what should be the catalyst of motivation ultimately ends up as the... View More
One of the most effective and low-cost marketing methods for fitness professionals is through email marketing. If you're just starting your fitness business, email marketing is the first place you should... View More
The word 'non-negotiable' insinuates exactly that: it's non-negotiable. I've found that integrating a few non-negotiables in both my personal life as well as in the professional realm for my business keep... View More
Before determining how to most effectively communicate with your clients, you first must understand your client on a level they may not even know... View More
It may be a cliche; but words mean things. Effective communication, and even deeper, our choice of words, is integral to performing our job function not only for safety and to elicit desired results, but... View More
Particularly if you are focused both on working on your business as well as training in your business, burnout at some point is practically inevitable. By nature of what we do as fitness... View More
We preach it consistently to our clients: "Results happen during recovery." We know overtraining leads to mental and physical fatigue, metabolic breakdown, increases risk of injury and can deter, and even... View More
There is no more effective modality for increasing your visibility and credibility with clients and potential clients than email marketing. If you aren't taking advantage of email marketing, get started!... View More
Since starting my business almost ten years ago, I've spent a good deal of time and money on business networking. Breakfasts, luncheons, cocktail events; I've done them all. A frequent hot topic of conversation... View More
When I started my business as an at-home personal trainer, before I pulled the trigger on spending any money on any advertising, I began participating in local networking events. I had a few objectives.... View More
When you're just starting your career as a fitness professional, finding your first client(s) can be a real challenge. It's a catch-22: without experience, you may not have the credibility people expect,... View More
The most successful fitness professionals would undoubtedly agree the critical importance of investing time, money and energy in every facet of their business and career. Getting out from behind the computer... View More
In an effort to be ever more productive and efficient, we have been programmed to continually seek the newest technology, gadgets, apps and programs; however, I've come to realize that in practice, there... View More
I used to be the queen of to-do lists. I would write list after list in an effort to organize everything that I needed to get done. I would even feel this compulsion to continually add new tasks; somehow... View More
There perhaps isn't a truer adage as definitive of the conundrum facing success-driven fitness professionals than "The more you learn, the more you realize how little you know."As an in-the-trenches fitness... View More
