You've hit that significant mark in your business where you realize that you can't do it alone and are considering hiring your first employee. Maybe you need an assistant who can take on the burden of... View More
The average trainer makes less than $30,000 per year, not because they aren't passionate about their craft but because they often make costly mistakes. Our certifications never mentioned these faux paus... View More
Greg Brittenham, one of basketball's most respected strength and conditioning coaches along with Daniel Taylor have combined over 300 exercises, core training philosophy and training programs in their... View More
If you're like me, you have probably experienced or often suffer from Shiny Ball Syndrome. It typically occurs in ambitious individuals and is particularly plaguing to those of us in the fitness industry... View More
Last fall I was bestowed a great honor by Life Fitness and was named a global finalist for their Personal Trainer to Watch competition. The ten best in our industry would go into a train off where we would... View More
Whether you're in business for yourself, work for someone else or just getting started in the industry -- there is one element of the fitness profession that should be understood: you are a marketer... View More
There are books you pick-up once, skim through, then find an appropriately systematic home for it on your bookshelf. Then there are those few books that never make it to your bookshelf because they become... View More
If each and every one of our clients immediately complied with our fitness programming, adhered to our sound nutritional and lifestyle advice and embraced the positive mindset that would set them up for... View More
As I’ve watched the industry evolve, particularly over the last 3 years as editor of PFP, I see the industry continue to move in two paradoxical directions. In one direction, the number of seemingly... View More
Our industry is saturated with gyms, boutiques, studios and personal trainers. It is a crowded marketplace with lots of competition. This can be a double edge sword; it can push you to get better or pound... View More
Morc Coulson's second edition of The Fitness Instructor's Handbook is a comprehensive guide covering detailed anatomy, principles of fitness, programming, behavior change and goal setting. The guide is... View More
Just as the adage says, 'it takes a village' to raise a child... the same can be said about your fitness business. Whether you're a one-trainer show, a small studio or multi-million dollar facility, you'll... View More
As fitness professionals, part of our job description is to motivate and inspire our clients to discover their best inner and outer self. But what happens when you, as the motivator, need motivating? Inevitably,... View More
The title of the article may seem confusing and even appalling to most. It may lead you to question my sanity after 11 years as a personal trainer. "How does he not know what our jobs are?" Just hold on... View More
Nick Tumminello, founder of Performance University is one of the most prolific fitness writers, coaches and innovators in the industry. His recently released his book, Strength Training for Fat Loss, lives... View More
Email marketing, when executed correctly, can be an incredibly valuable and cost-effective marketing tool for your business. To maximize sales, marketing a special program or promotion needs to be methodic... View More
Every fitness business, whether a one-on-one personal training model, group fitness or a traditional monthly gym needs to have a solid client funnel system that is a proven system to convert a client from... View More
Have you ever been into a Chick-Fil-A or a Starbucks? Have you ever wondered what made these businesses so successful? Was it their products or was it the experience that keeps people coming back? In the... View More
Written by two endurance athletes, combined with an extensive background in food as well as in fitness, The Athlete's Cookbook is a perfect addition to your shelf: whether it's alongside your cookbooks... View More
Diversifying the services or products your business offers can either be your Achilles heel or your ticket to success. Having multiple profit centers or revenue streams (whichever you prefer to call it)... View More
