book review
May 4 2012
Greg Justice, MA, released his newest book, Treadside Manner: Confessions of a Serial Personal Trainer. Justice shares his honest stories and experiences of over 46,000 hours of training while reminding... View More
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May 4 2012
When many of us get started in the fitness industry, we are ambitious to work with anyone who will let us train them or who will pay for our services. But there will likely come a point in your career... View More
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April 15 2012
I recently was inspired by a feature I read about Lauren Bush Lauren (granddaughter of former President George H.W. Bush, niece of former President George W. Bush and married to fashion designer Ralph... View More
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April 1 2012
The day-to-day regimen of training clients usually leaves few hours in the day to focus on finding new business. As a fitness professional, especially if you work in a gym, it may be easy to fall into... View More
book review
April 1 2012
Matt Fitzgerald, renowned sports journalist, recounts the 1989 Ironman World Championship race, known as the "Iron War" between two of the world's most dominant athletes, Dave Scott and Mark Allen. Fitzgerald... View More
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March 19 2012
A fitness boot camp business, like most businesses in several respects, is often easier to start than to sustain. You can market to new clients and get them excited and committed for that first program... View More
book review
March 4 2012
A fantastic reference book for any fitness professional's library, Irene Lewis-McCormick's new book A Woman's Guide to Muscle and Strength, offers a user-friendly guide focused on dispelling myths and... View More
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March 4 2012
Just 40 years ago, lifting weights was considered taboo and borderline moronic. Football linemen were actually discouraged from lifting weights because the notion was that by gaining muscle they would... View More
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Feb. 17 2012
If you haven't ever heard of the term "BHAG," you should consider adding the acronym to your vocabulary and your business plan. BHAG, or Big Hairy Audacious Goal, was coined by Jim Collins who has authored... View More
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Feb. 4 2012
A fitness boot camp business, like most businesses in several respects, is often easier to start than to sustain. You can market to new clients and get them excited and committed for that first program... View More
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Jan. 20 2012
A common frustration I frequently hear from fitness professionals is that they either don't know how much to charge their clients or they are afraid to increase prices out of fear of losing business. Many... View More
Jan. 10 2012
Most of us get our start in the fitness industry the same way. We are hard-studying kinesiology students in college trying to earn some extra money on the side by filling our schedules with a few clients... View More
book review
Jan. 3 2012
A fitness professional can never have too many books and resources on human anatomy and kinetics. Frederic Delavier's Core Training Anatomy is a perfect addition to any fitness professional's library;... View More
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Jan. 3 2012
It's often easy to get into a comfortable routine with our clients and our businesses that may even become complacency, taking for granted that our clients will continue to pay us month after month. In... View More
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Dec. 27 2011
Most fitness entrepreneurs and independent fitness professionals know that the best way to communicate with their clients and reach more people is through email. If you have not yet stepped into the world... View More
Dec. 9 2011
In the midst of a busy day in the certified personal training business we often get caught up in our daily demands -- setting up equipment, writing and instructing workout programs, renewing dues,... View More
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Dec. 2 2011
January 1 always seems to creep up on us. Whether you're an independent fitness trainer, a small business entrepreneur or president of a large national franchise, the first of January is one of the most... View More
book review
Dec. 2 2011
In Smart Marathon Training, Jeff Horowitz offers one of the most comprehensive perspectives on training smarter, not harder, for marathons and half-marathons. Most importantly, he demonstrates the effectiveness... View More
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Nov. 18 2011
We're already coming to the end of another year of business. Most entrepreneurs use this time to start laying out plans for next year, however, I believe that before embarking on a marketing strategy or... View More
Oct. 31 2011
The certified personal training (CPT) business has many perks. We get to select our own work schedules, pick and choose which clients we want to work with, most of us are allowed to charge our own rates... View More

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