discussion_1_0
March 15 2015
Thinking of starting a new business? Are you at a point in your business where you feel you want to expand or take it to a higher level? If you're considering whether you want to move forward on your own... View More
WordofMouth
March 10 2015
In my 11 years in our great business, the single most impactful marketing strategy has always been word of mouth. I have seen gyms pour thousands of dollars into print media, social media, television advertising... View More
discussion_1_0
March 1 2015
There is a lot of opportunity in the corporate wellness space for fitness professionals. If you're ready to explore corporate wellness, or if you've been trying to tap into the market with little or no... View More
discussion_1_0
Feb. 15 2015
The world of corporate wellness offers endless opportunity for fitness professionals. But getting the foot in the door is often the most challenging task. Here are three strategies to help you win your... View More
discussion_1_0
Feb. 1 2015
Would you say you are you a planner or a reactor when it comes torunning your business? Do you have your business down to schedules, systems andprocesses so your business practically runs itself? Or do... View More
discussion_1_0
Jan. 15 2015
When I first considered a career in fitness, I knew right off the bat that I wanted to start my own business. I come from a line of entrepreneurs, so you could say it was in the cards. Spend some... View More
2673
Jan. 10 2015
To survive in the fitness profession takes a monumental effort and you must have drive and passion... View More
discussion_1_0
Jan. 1 2015
Achieving the first step of starting a career in fitness can be quite an undertaking: attaining a working knowledge of anatomy, physiology, biomechanics, programming, specificity, nutrition and even understanding... View More
discussion_1_0
Dec. 15 2014
A question I am frequently asked by fitness professionals new to the industry, is how to price their services even though they may not have significant experience. Pricing is an art form; so know that... View More
SecretCostsStudio
Dec. 10 2014
There are so many hidden costs that you do not think about when deciding to set up your own fitness studio... View More
discussion_1_0
Dec. 1 2014
In December of 2011, I listed five issues you should address with your accountant before January 1 (read article). These need to be reassessed (briefly listed below) on a yearly... View More
discussion_1_0
Nov. 15 2014
One of the most effective and low-cost marketing methods for fitness professionals is through email marketing. If you're just starting your fitness business, email marketing is the first place you should... View More
2670
Nov. 10 2014
To develop trust, your fitness client must believe what you believe... View More
discussion_1_0
Nov. 1 2014
Many independent fitness professionals, particularly new to the industry, have a difficult time pricing their services. When coming up with a fee schedule they often are conflicted by two things: how much... View More
discussion_1_0
Oct. 15 2014
Jim Rohn, motivational speaker, often talks of the law of averages and how it plays a role in how we are influenced. He states that we are generally the average of the top five people we spend the most... View More
ThreePs
Oct. 10 2014
Everyone wants to be successful. The three Ps of fitness - passion, purpose and positive - can help trainers become successful... View More
discussion_1_0
Oct. 1 2014
It's the one skill that most fitness-related degree programs never teach and most certifying organizations don't require or test as part of the initial examination process to become a fitness professional:... View More
discussion_1_0
Sept. 15 2014
Parts 1 and 2 of this series provided a starting point for finding the best candidate to be your first (or even your fiftieth) team member. Now it's time to interview, hire and most importantly, retain... View More
Sept. 10 2014
Ask any service professional, especially a trainer, and they will tell you they hate cancelations. Client cancels can send your day into a spiral of frustrations and wasted time - that is if you let it.... View More
discussion_1_0
Sept. 1 2014
In Part 1 of this series of columns focused on hiring, I outlined three considerations before you make the decision to bring on a new staff member. Once you've done your... View More

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